ITV has launched two new TV ads which have been created using Generative AI.
As part of an expanded commercial creative production service, ITV has used GenAI to try to make TV advertising more accessible to small businesses which would previously find it out of reach.
Jason Spencer, ITV Business Development Director, said: “Too often the cost of making an ad is a barrier for brands looking to breakthrough and test TV. By expanding our existing creative production services to include making ads with GenAI, we can democratise this further, and make the power of TV advertising accessible to all.”
Dennis Niblock, owner of Sheepbridge Interiors, said: “We thought a TV ad of this quality was far out of our reach so it’s been a real game changer for us to be the first to use this new service from ITV.”
An AI-created advert by Swansea-based travel company Travel House, which has branches across South Wales, launched on Monday to viewers in the ITV Wales region on ITV1 and ITVX. Newry-based Sheepbridge Interiors is also advertising to UTV viewers in Northern Ireland.
It is the first time both companies have advertised on TV. ITV said attaining the high production value of the ads within budget was only made possible by using GenAI.
The GenAI creative production option via ITV’s inhouse ad team will be open to all new SME advertisers.
You are not signed in
Only registered users can comment on this article.
ITV Sport Production to produce World Snooker Tour coverage for 5
ITV Sport Production has been selected by UK broadcaster 5 to produce coverage of World Snooker Tour (WST) events, beginning with the Players Championship and Tour Championship in early 2026.
Luma AI to launch London office headed by Jason Day
US artificial intelligence firm Luma AI, known for its flagship generative video and imaging product Dream Machine, has unveiled plans to open its first international office in London.
HBO Max set for March launch in UK and Ireland
HBO Max has confirmed it is set to launch in the UK and Ireland in March 2026
Netflix to acquire WBD for $83bn
Netflix has agreed to acquire Warner Bros. Discovery (WBD) for $82.7bn (equity value of $72bn), including its film and television studios, HBO Max and HBO.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
