With IBC2026 closer than ever, Anshul Kapoor, Director, Global Media and Entertainment, Google Cloud, reveals why agentic AI is the key to unlocking slick, human-led creative processes.
From agentic media supply chains to automated localisation and generative production tools, Google Cloud’s innovations will be felt across the IBC2026 halls via live technical demonstrations, IBC Accelerator projects, and executive thought-leadership sessions.
Ahead of the company’s significant presence at the show, IBC365 sits down with Kapoor to discover how exactly the executive visualises AI moving from theoretical concepts to scaled, production-ready deployments, and how the media industry can target disconnected systems to orchestrate complex, end-to-end media workflows.
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