Interview

With IBC2026 closer than ever, Anshul Kapoor, Director, Global Media and Entertainment, Google Cloud, reveals why agentic AI is the key to unlocking slick, human-led creative processes.

Jamie Allan, Director of AI for Sports, Ad-Tech, and Media at Nvidia, discusses the technologies and industry shifts shaping media and entertainment ahead of IBC2026.  

Ahead of his IBC2026 conference session, Sotiris Salamouris, CTO at Olympic Broadcasting Services, explains how AI is enabling new forms of sports coverage and transforming production at an unprecedented scale. 

As he prepares to take the IBC2026 Conference stage, Gau Narayanan, Managing Director, Europe at Vice Media Group, explains why brands must create compelling, clearly attributable, and widely distributed entertainment if they want to compete for fragmented audiences.

A panel session at the IBC Conference will examine the challenge of innovating as technology evolves rapidly and how best to develop platforms appropriate to the needs of your content and audience. 

In anticipation of her IBC2026 panel, Marion Rathmann, Group Vice President (VP) of Content and Programming Networks, GSA & Benelux, Warner Bros. Discovery (WBD), reveals her key strategies when crafting a commercially successful content personalisation experience.

Just months after pulling off the Olympic Winter Games Milano Cortina 2026, Alex Dinnin, Director of Graphics and Innovation at Warner Bros Discovery (WBD), reveals what technologies he’s got his eye on for the visual future of the legendary organisation.

Anette Schaefer, CEO of EIT Culture & Creativity, dissects the organisation's role as European Innovation Partner for IBC2026’s Future Tech Ignite program, and how the initiative is set to bridge the gap between invention and market adoption.

As questions over the commercial viability of VR abound, the Château de Versailles seems to have cracked the code. Entwining future and history, the cultural landmark is hosting an immersive experience that brings together UX, game mechanics, spatial interaction, and live on-site operations for 10 million visitors a year.

Opening up about his childhood, cancer, and getting fired at 50, Evan Shapiro, Media Cartographer at EShap, reveals how his life has shaped his data-driven approach and where M&E is likely to go next.