Amazon Prime Video rejigs senior team amid focus on AI

The streamer has combined the roles of Vice President (VP) and Global Head of Sports and Advertising Jay Marine and VP of Prime Video in the US Albert Cheng. Marine has taken over Cheng’s responsibilities to oversee the US Prime Video business while also leading global sports and ads operations. 

Cheng, meanwhile, will take on a new tech and AI-focused role. The details of Cheng’s role were set out by Mike Hopkins, Head of Prime Video and Amazon MGM Studios in a memo first reported by Deadline. 

“Albert will take on a new role ‘leading our investments in new tools for our creative partners that harness the power of AI,’” Hopkins said in the memo. “Alongside our studios tech team, Albert will lead content creation and focus on empowering the very best filmmakers and showrunners to do their most innovative work in AI and – in doing so – create even more high-quality content for customers.” 

In his memo, Hopkins flagged “the lightning-fast speed at which AI is augmenting and accelerating the way we work. It is ushering in new opportunities to create and distribute entertainment and sports that our customers love.” 

He added that the restructure “is clearly an opportunity for us to push boundaries in an area that takes advantage of the scale and technological leadership of Amazon… and do it in a way that has the potential to deliver an entirely new kind of storytelling to customers.” 

Amazon recently shared details on how its streaming service Prime Video is using generative AI to improve the viewing experience of its subscribers. Discover more here.