Production and distribution group Fremantle has launched Imaginae Studios, a new production label designed specifically to harness the power of artificial intelligence.
Fremantle said Imaginae Studios will aim to leverage all AI solutions, technologies and tools with a brief to push the boundaries of what is possible in media and entertainment, “producing groundbreaking content while adhering to the strictest intellectual property and compliance standards.”
The launch of the new label has been spearheaded by Andrea Scrosati, Fremantle Group Chief Operating Officer & CEO Europe.
Operating as an independent label, the creative team will work exclusively within the new business. Fremantle is currently hiring staff for Imaginae Studios.
Fremantle is part of RTL Group. Its labels produce shows and films including Got Talent, Sullivan’s Crossing, Family Feud, Poor Things, Too Hot To Handle and Maxton Hall.
Scrosati said: “Our mission is, and will always be, to give creatives the best tools and the best support to deliver incredible content for audiences globally. AI offers incredible new opportunities to transform ideas into images, video, sound and art. The mission of Imaginae Studios will be exactly that - to serve as a bridge between extraordinary human creativity and cutting-edge technology, fostering a creative sanctuary where innovation meets experimentation. We believe that behind every powerful AI tool, there must be a brilliant creative mind guiding its potential. Join us to shape the future of storytelling, where your passion for content creation and the opportunities that come from innovation can truly flourish.”
You are not signed in
Only registered users can comment on this article.
 (1).jpg)
Skydance to bundle HBO Max and Paramount+ in $6bn cost-saving plan
Skydance is to offer HBO Max and Paramount+ together as part of a streaming bundle early next year.
Bomb threats disrupt European broadcasters
A series of bomb threats have been sent to broadcasters in Europe, causing evacuations and programming to be suspended.
.jpg)
Fox completes $22bn Roku acquisition
Fox Corp has completed its $22bn acquisition of connected TV platform Roku.
56% say film and TV jobs harm their mental health
The Film and TV Charity’s latest report found that 56% say working in the industry negatively affects their mental health, and only 13% believe the industry is a mentally healthy place to work.
 (1).jpg)
Google bans Android TV streaming partner Videostrong
Google has banned a China-based maker of Android TV streaming boxes that built a backdoor into the firmware and sold access to the infected devices to criminals.
 (1).jpg)
