At IBC2025, one key Future Tech panel delved into the cutting-edge solutions powering smarter monetisation strategies in an increasingly complex and fast-moving media ecosystem. The line-up included: Allan McLennan, Executive Member of IET Media Technical Network and Chief Executive at PADEM Media Group; Jeremy Howell, Vice President iof Strategic Accounts at RightsLine; Jesse Schenk, CEO of Showfer Media; Kanchan Ray of CTO of Nagarro; and Neal Michie, VP of Product Management at PACE Anti Piracy.
The session explored the role of AI in media compliance and monetisation, examining how AI tools can streamline contract management, enhance personalisation, and improve rights management. The discussion began with the panellists highlighting the complexity of media contracts and how AI can simplify the process by automating the capture and analysis of contract details. This can lead to more efficient compliance checks and faster action on contract-related issues, ultimately benefiting production workflows and revenue management. However, they also acknowledged the potential challenges and threats posed by AI in terms of cybersecurity and regional differences in compliance standards.
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