IBC2026 Live Blog: Catch up with all the best innovations

Welcome to the IBC2026 Live Blog, getting under the skin of the global media and entertainment industry's biggest and best trade show.

See you at IBC2027!

That's a wrap on IBC2026! It's been a show full of quality networking, technological innovation, and building foundations for the future. Don't forget to keep an eye on the IBC365 website for even more exclusive content from the show, and we look forward to welcoming you again next year!

Future AV professionals explore the industry at IBC

Audiovisual students from VISTA College in Heerlen travelled several hours to Amsterdam on Monday to explore the latest developments in the industry at IBC. Teacher Marc Baadjou takes the students on a tour of the show floor before they head out on their own assignment: producing reviews of the technology and innovations they discover. 

Mojo's final day freebie hunt

Mobile Journalist Rosie Lobo goes around all the halls in the Rai to see how many freebies she can collect on the last day of IBC. She collects many mints, lanyards, pens, a few water bottles and even a free coffee. To top it all off, she even gets a massage!

Underwater camera and new Q4K cameras on show at IBC

Camera Corps is showcasing its latest Q4K camera technology at IBC, highlighting solutions designed for the requirements of live broadcast and large-scale events. The cameras have been used during some of the world’s most high-profile sporting productions, including the FIFA World Cup and the Olympic Games, delivering high-quality imaging and reliable performance in complex live environments. Camera Corps is also exhibiting its underwater camera technology, presented inside a glass case. IBC Mobile Journalist Isabelle Baker takes a look.

Pure passion: Rebels behind VLC are back, with a new cloud-based program

Kyber’s new venture brings the same open-source spirit to gaming and beyond. It lets people run games on old computers through the cloud, with ambitions to extend the technology to drones, robots, and more. The VLC community "makes everything work on every machine," Julien Navas, Chief Space Officer, VLC and Kyber, told IBC Reporter Esmée van Loo.

IBC: Where tech meets human performance

The tech may steal the show, but it’s the people who bring it to life: talking, performing, playing music, competing, and turning cutting-edge hardware and technology into an experience. After long hours on the show floor, we asked the performers how they were holding up. Tired? Maybe. But the energy was still going strong.

IBC Attendee Spotlight: 54 years and counting!

Remembering his first attendance as a 20-year-old on a camera crew at ER TV in Athens, John Callas says IBC at that time was only about film, and nobody had video cameras. In a special extra episode of the IBC podcast, he recounts his experiences of the show for Presenters Sarah Burbedge and Marc Risby.

"It's looking at me!" Higher levels for new 150g hand-controlled drone

While it may appear cute and harmless, the Dji Neo 2 is actually a tiny four-propeller powerhouse, featuring 4K/100fps video, a two-axis mechanical gimbal, and DJI O4 video transmission up to 10 km. However, the Neo 2's most interesting feature is that your hands become the drone’s flight controller, and now there are new levels of control. DJI Neo 2 lets you turn simple hand gestures into flight controls without needing a remote, phone, or wearable FPV goggles, as IBC Mobile Journalist Federico Squizzato found out. 

Innovation Awards: Collaboration and open standards triumph

The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges. Read more here.

Robot Dog on a tech leash: Nagra tackles AI’s new safety challenge at IBC

Kudelski Group’s Nagra is showcasing technology at IBC designed to keep autonomous machines in check, as AI moves increasingly into the physical world. "There has to be a level of control and there has to be a level of security around that said to ensure the authenticity of what the robot is doing," says Tim Pearson, Vice President Product Marketing Strategic Alliances, Nagravision.

Shure Action Isolator for live sport coverage

Live sports production presents a constant audio challenge: capturing the action while keeping background noise under control at a live venue. Action Isolator addresses this challenge by processing audio in real time, helping production teams bring relevant sounds to the forefront while reducing competing background noise.

From retro bedrooms to interactive AI: IBC’s best stands revealed

The winners of IBC’s stand awards have been announced, and IBC365 caught their first reactions. Videolabs/Kyber took Best Small Stand with its sustainable 90s-inspired teenager’s bedroom, while vMix won Best Medium Stand with an interactive Scalextric setup. Microsoft was named Best Large Stand for its immersive use of light, digital displays, and AI demonstrations; Ruwido received the Innovation Award for its minimalist and meticulously reusable stand design.

Creator culture is no longer a side‑show

Evan Shapiro - moderator; Will Pithers, Strategic Partner Manager, Sport, META; Tim Haubeil, Channel Director, Sidemen Entertainment; Sami Qasem, Director of Creator and Content Partnerships, Tubi; Jorrit Eringa, Head of Content Partnerships for the Benelux and Nordics, Snap Inc; Helen O'Donnell, Interim VP, Content & Creators, BBC Studios Digital Brands

Creators have become studios, studios have adopted creator logic, and audiences increasingly reward authenticity over scale. That was the clear message from executives at Meta, Sidemen Entertainment, Tubi, Snap and BBC Studios during a lively IBC panel on the creator economy. Read more here.

AI-personalised live sports: Content for the next generation

L-R: Moderator Simon Crownshaw, Worldwide Media & Entertainment Strategy Director, Microsoft; Will Brass, Chief Commercial Officer at Premier League; Moore Macauley, Chief Architect, MediaKind
L-R: Moderator Simon Crownshaw, Worldwide Media & Entertainment Strategy Director, Microsoft; Will Brass, Chief Commercial Officer at Premier League; Moore Macauley, Chief Architect, MediaKind

At IBC2026 conference, Premier League’s Will Brass laid out his vision for the future of live sports, AI, and personalised recommendations. Read more here.

3D scanning puts IBC visitors inside a virtual stadium

3D scanning technology could change how film and TV productions are prepared. By digitally capturing locations, producers can explore a space and its possibilities before arriving on set, potentially saving time and resources. At IBC, Global Objects is demonstrating the technology by scanning visitors and placing their 3D models inside a virtual stadium. CEO Jess Loren explains how the technology could eventually become part of film and TV production.

From bystander to movie star: Inside AWS’s microdrama booth

AWS is exploring how AI could put anyone into an action movie with just a few spoken lines and that’s potentially lowering the barrier for filmmakers, too. Our reporter Izzy stepped into the Microdrama booth and got her own magical moment.

Glass ceiling may be gone, but progress is still needed

Rise is working to support and recognise women across the broadcast and media technology industry.  At IBC, the organisation announced the nominees for the 2026 Rise Awards, ahead of the ceremony in London on 17 November. Operations Director Deborah Cross says the traditional glass ceiling may no longer exist, but further progress is needed to strengthen the position of women across the industry.

Like father, like daughter: Rosie meets Dad at IBC

Our reporter Rosie meets her father at the Adobe stand, where their shared interests spark a playful conversation about AI, media and the future of journalism. Adobe were launching a new generative media tool inside Premiere Pro and a public beta of an AI assistant for After Effects. Additionally, Adobe were showcasing their AI audio innovations and colour mode improvements all through the use of AI.

Chaos brings a MotoGP Ducati to life digitally at IBC

A MotoGP Ducati motorcycle is drawing plenty of attention at IBC Amsterdam. Chaos, a global technology company specialising in 3D visualisation and design software, demonstrates how the motorcycle can be captured digitally and placed in different virtual environments.

Look who was up before you this morning!

Runners took part in a charity run before the doors opened, to support Rise Academy’s work helping underrepresented people break into the industry. Race 4 The Future honours the legacy of Sam Blackman, CEO, Co-Founder, Elemental Technologies, an award-winning pioneer in software-defined video processing that reshaped how media is delivered across platforms.

Particle6's Eline van der Velden: "AI job displacement? Absolutely"

IBC keynote speaker Eline van der Velden favours companies doing full AI productions and creating AI jobs, rather than just cutting jobs. Her company, Particle6, is behind the controversial "AI A-lister"  Tilly Norwood, who reportedly gave her first live interview.

The IBC Podcast Studio arrives

For the first time, the IBC Podcast Studio has been installed at Entrance C of the show. As visitors stream past to enter the show, the studio will deliver top insights into the myriad of technological and strategic expertise at the Rai this weekend, with interviews, discussions, and much more!

Navigating a busy exhibition floor using Nokia's 3D streaming technology isn't easy!

IBC Mobile Journalist Rosie Lobo tries Nokia’s 3D video streaming demo with AR glasses, connected by cable to a smartphone. Nokia demonstrates how dynamic 3D content created by Gracia. AI can be streamed directly to the glasses. 

A moment of relief in the IBC hallways

As the day winds down, visitors can stop for a professional massage in the hallways.

Sony FX5 draws crowds at IBC Amsterdam

For many visitors, IBC is the first opportunity to get their hands on Sony’s new FX5 camera. The highly anticipated model is drawing big crowds at the Sony stand. Sony explains why the camera is attracting so much attention, as customers who have already placed their orders will have to wait a little longer for deliveries. Until then, visitors can try it out at IBC.

Where sensors and software create moving viewpoint

Muybridge brought a software-based volumetric camera system to the IBC, where they were exhibiting for the first time. Instead of a conventional camera moving round a subject, multiple sensors are arranged in two-metre bars and software creates a freely moving viewpoint. They can be placed behind a tennis court, curved around a golfer or arranged around a boxing ring.

Apple Museum brings decades of technology to IBC

The Apple Museum at IBC showcases computers and editing technology from the 1980s and 1990s, with younger visitors reacting to the early tech. 
The exhibition also looks ahead to Apple’s latest developments and the possibility of a foldable iPhone.

Bluey’s Simon Clarke: “Attention is abundant, but emotional connection is scarce”

Bluey Book Reads
Bluey Book ReadsBBC Studios

In the lead-up to his IBC2026 Conference appearance, Simon Clarke, Director of Digital for Bluey at BBC Studios Digital Brands, explains how authentic collaborations, fan creativity, and localised content can transform passive audiences into active communities. Read the full interview here.

Tilly Norwood gives first live interview ever at IBC2026

Under heavy security presence, controversial ‘AI superstar’ Tilly Norwood made her IBC debut in what was claimed to be her first live interview. Taking questions from the IBC audience, the “AI A-lister" offered up insights into "her" guardrails and parameters before creator Eline van der Velden, Founder, CEO, Particle6, progressed the conversation by framing the debate. Discover more here.

Sidemen's Tim Haubeil: “Accept that the viewer is an intelligent being”

The team sold out Wembley, 90,000 seats, twice. ​​Across all of its charity matches, the Sidemen helped raise over £14m for their chosen causes.
The team sold out Wembley, 90,000 seats, twice. ​​Across all of its charity matches, the Sidemen helped raise over £14m for their chosen causes.Sidemen Entertainment

As he prepares to take the IBC2026 Conference stage, Tim Haubeil, Channel Director, Sidemen Entertainment, reveals his role in growing one of the world’s largest and most attentive creator followings in a deeply saturated market. Read more here.

TV is YouTube’s fastest-growing platform, IBC2026 session reveals

Marc Heufelder: “YouTube is the world’s cultural stage”
Marc Heufelder: “YouTube is the world’s cultural stage” Marc Heufelder: “YouTube is the world’s cultural stage”

When speaking at the IBC2026 conference, it became clear that YouTube is now a TV‑first cultural stage, and broadcasters, operators, and platforms should rethink collaboration rather than competition. Read more here.

Visionular's AI platform cuts the cost of generative video

Maria João Matos: “[GenOpt] reduces total AI token costs by 30%”
Maria João Matos: “[GenOpt] reduces total AI token costs by 30%” Visionular

Video compression and transcoding specialist Visionular is launching AuroraHorizon, the newly expanded intelligence tier of its AI-infused video ecosystem. Read more here.

Evan Shapiro: Media’s “inbreeding” crisis is stunting its future

Evan Shapiro: “Media group think creates cultural impotence and strategic stupidity”

Evan Shapiro delivered a forceful critique of modern media leadership at the WorldSkills Café 2026, arguing that the industry’s long‑standing reliance on “inbreeding” a narrow, elite talent pipeline has become a structural threat to its survival. Read more here.

Got the pass: Visitors on what they want from IBC

As queues grow around the block, visitors reveal what they're most excited to explore in terms of opportunities and possible partnerships.

Particle6: “Why would anyone replace a real actor on set with an AI actor?”

Disrupt, Innovate, Create: How to embrace AI will showcase at 10:30-11:00 in Conference Room 1 on Friday 11th

As the Founder and CEO of Particle6 – the organisation behind the controversial ‘AI A-lister’ Tilly Norwood – Eline Van der Velden has already demonstrated all three abilities cited in her IBC Conference session title, writes David Davies. Read more here.

Sony unveils fourth-generation wireless mics

Generation game: Warlich shows off Sony’s new DWT-B40 bodypack transmitter
Generation game: Warlich shows off Sony’s new DWT-B40 bodypack transmitter Sony

Sony has unveiled its fourth-generation DWX Digital Wireless Microphone Series: the DWT-B40 bodypack transmitter and Dante-compatible DWR-R40Q rack-mount receiver. Read more here.

CNN’s Alex Charalambides: Truth will become the asset

CNN launched a direct-to-consumer product named CNN All Access at the end of last year. Credit: Tada Images

Alex Charalambides, Senior Vice President, Chief Technology Officer, CNN, brings digital reinvention to the IBC2026 stage. Read more here.

Zero percent of students 'ready for job' - IAMT report

Experts react to a new survey from the IAMT which found zero percent of industry leaders think current education programmes effectively prepare candidates for technical M&E roles.

IAMT State of the Media Tech Report

Chris Evans, Senior Principal Analyst, IAMT, shares his thoughts on the latest findings from the organisation's State of the Media Tech Report

Good morning everybody, and welcome to IBC2026!

The IBC Media Team will be bringing you coverage of the show throughout the weekend. As the excitement reaches fever pitch in Amsterdam, we'll be bringing you all the latest news from across the halls, conference programmes, and beyond.

And we want to hear from you! Today might be your first IBC or your 21st, get in touch on LinkedIn (@IBC - International Broadcast Convention) and share your story, using the hashtag #IBC365blog.

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