Prime Video has begun an AI dubbing pilot programme on licensed movies and series.
Announcing the move, Prime Video said AI-aided dubbing would help customers enjoy titles that previously did not have dubbing available in select countries and territories.
AI-aided dubbing in English and Latin American Spanish has initially been applied on 12 licensed movies and series, including titles such as El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.
Prime Video described the AI-aided pilot programme as a hybrid approach to dubbing in which localisation professionals collaborate with AI to ensure quality control. “AI-aided processes like this one, which incorporate the right amount of human expertise, can enable localisation for titles that would not otherwise be accessible to customers,” the company said in a statement.
“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” said Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
You are not signed in
Only registered users can comment on this article.
BBC to cut 2,000 jobs: "Put simply, the gap between our costs and our income is growing"
In an internal, all-staff call held today, Rhodri Talfan Davies, Interim Director General for the BBC, revealed that the organisation is planning to cut between 1,800 and 2,000 jobs.
AJA to acquire video encoding company Comprimato
AJA Video Systems has agreed to acquire Comprimato, a live video encoding and processing software provider for virtualised and cloud productions and broadcasts.
Spain’s LaLiga teams with Fastly to target streaming piracy
LaLiga is collaborating with San Francisco-based edge cloud platform provider Fastly to develop technical solutions to address illegal streaming of live sports, with a special focus on the Spanish league’s football matches.
Women's elite sports revenues to reach $3bn in 2026
Global revenues in women’s elite sports will reach at least $3bn (£2.2bn) for the first time in 2026, according to new research by consultancy Deloitte.
SVOD market entering a ‘more disciplined phase’ – report
Global SVOD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030, according to Futuresource Consulting.
