Gracenote, the content data business unit of Nielsen, has highlighted how it is helping automakers transform their vehicles into sports hubs by aggregating sports-centric radio, podcast and related content.
Gracenote Nexus Auto is designed to enable OEMs to deliver what it describes as “highly visual and hyper-personalised sports experiences that facilitate easy access across different platforms and content types”.
Trent Wheeler, head of innovation at Gracenote, said: “Automakers have a big opportunity to build user affinity by turning their infotainment offerings into centralised hubs for sports content. Based on deep expertise helping platforms and services connect consumers to the sports they want, Gracenote is uniquely positioned to bring personalised sports experiences to the connected car space.”
Gracenote provides data covering 70 of the world’s most popular sports and said it enables automakers to create highly customised experiences down to the league, team and participant level. Gracenote IDs help cross-link content across different platforms and content types including radio and podcasts as well as video, it added.
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