BFBS selects Synamedia for digital content platform

Synamedia’s remit will be to build and evolve the organisation’s new media ecosystem, under the working title of “The Hub”. The programme will: launch in phases, with a modern digital service comparable with leading OTT platforms; consolidate British Forces Broadcasting Service (BFBS) services into a single and secure streamlined experience; introduce new content formats beyond traditional broadcasting; and deliver personalised and secure access across multiple devices. By combining broadcast heritage with digital capability, The Hub is intended to offer an experience tailored to the needs of the UK Armed Forces and their families.

The announcement comes shortly after the Ministry of Defence renewed BFBS’ contract for a further 10 years. It also reportedly follows a highly competitive international tender process launched in February 2025, as well as technical evaluation and industry consultation, with support from digital transformation experts Spicy Mango.

Ben Chapman, CEO of BFBS, said: “This is a defining moment in the evolution of BFBS. Following a highly competitive global process, we are delighted to be partnering with Synamedia to bring our vision of our digital media platform to life. Our goal has always been to ensure the UK Armed Forces and their families can access trusted media experiences wherever they are, be that on ships, bases, or in remote locations worldwide. This partnership gives us scale and the technological function to deliver on that promise, representing an innovative change in how we offer content in a personalised and secure way.”

Paul Segre, CEO of Synamedia, added: “With the digital transformation of its content platform, BFBS has a bold vision and an innovative roadmap to make it a reality. Our cloud-native end-to-end technologies, streaming, and content delivery capabilities, security expertise, and professional services team are ideally suited to complex transformation projects just like this. We will enable BFBS to focus its investment where it has the greatest impact, including delivering a distinctive, high-quality user experience wherever they might be.”

Ben Chapman, CEO of BFBS, recently spoke to IBC365 to reveal how the organisation is revamping its media services to the world’s most remote locations and divulge an exclusive on the forthcoming appointment of a Director of AI, Culture, and Gaming. Discover more here.