Military media charity BFBS and Synamedia have signed a three-year partnership agreement to create a secure and personalised digital platform to deliver content to the UK Armed Forces.
Synamedia’s remit will be to build and evolve the organisation’s new media ecosystem, under the working title of “The Hub”. The programme will: launch in phases, with a modern digital service comparable with leading OTT platforms; consolidate British Forces Broadcasting Service (BFBS) services into a single and secure streamlined experience; introduce new content formats beyond traditional broadcasting; and deliver personalised and secure access across multiple devices. By combining broadcast heritage with digital capability, The Hub is intended to offer an experience tailored to the needs of the UK Armed Forces and their families.
The announcement comes shortly after the Ministry of Defence renewed BFBS’ contract for a further 10 years. It also reportedly follows a highly competitive international tender process launched in February 2025, as well as technical evaluation and industry consultation, with support from digital transformation experts Spicy Mango.
Ben Chapman, CEO of BFBS, said: “This is a defining moment in the evolution of BFBS. Following a highly competitive global process, we are delighted to be partnering with Synamedia to bring our vision of our digital media platform to life. Our goal has always been to ensure the UK Armed Forces and their families can access trusted media experiences wherever they are, be that on ships, bases, or in remote locations worldwide. This partnership gives us scale and the technological function to deliver on that promise, representing an innovative change in how we offer content in a personalised and secure way.”
Paul Segre, CEO of Synamedia, added: “With the digital transformation of its content platform, BFBS has a bold vision and an innovative roadmap to make it a reality. Our cloud-native end-to-end technologies, streaming, and content delivery capabilities, security expertise, and professional services team are ideally suited to complex transformation projects just like this. We will enable BFBS to focus its investment where it has the greatest impact, including delivering a distinctive, high-quality user experience wherever they might be.”
Ben Chapman, CEO of BFBS, recently spoke to IBC365 to reveal how the organisation is revamping its media services to the world’s most remote locations and divulge an exclusive on the forthcoming appointment of a Director of AI, Culture, and Gaming. Discover more here.
IBC2026 offers students the chance to experience the industry up close
With dedicated student programming as part of the all-new Future Tech Ignite, the return of the IBC Talent Programme and Student Pass access to the IBC Conference, IBC2026 is the ideal place for students to experience all that the global media, entertainment and technology industry has to offer.
.jpg)
IBC reveals 2026 Innovation Awards nominees
IBC has announced the projects nominated for the 2026 Innovation Awards, which are setting new standards across media and entertainment.
Channel 4 restructures commissioning leadership
Channel 4 has unveiled a leadership structure for its commissioning team, with three directors replacing outgoing Chief Content Officer Ian Katz.
The European VOD Coalition names Manuel Marsilio as Executive Director
The European VOD Coalition has appointed Manuel Marsilio as its Executive Director.
RTL Deutschland restructures technology organisation after Sky merger
RTL is to combine the technology functions of RTL Deutschland and Sky Deutschland following the completion of their merger.
