The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company combines the two services into one SaaS offering and aims to help OTT providers attract audiences, drive engagement, and retain users.
Leyra brings together Magine Pro’s full end-to-end OTT platform covering the complete subscriber lifecycle, and Accedo One’s OTT technology with its Accedo One Marketplace, an open partner ecosystem.
Markus Hejdenberg, CEO of Leyra, said: “Leyra is about bringing together complementary technology and expertise from two well-established market leaders to create a global leader in SaaS solutions for OTT streaming. We are focused on growing the products from technology platforms into one unified business enablement platform, empowering our customers to grow and optimise their services as the market continues to evolve.”
Matthew Wilkinson, Chief Commercial Officer (CCO) of Leyra, added: “As the streaming industry has grown more complex, risk has increased, and it's become harder for services to know what decisions to take to grow. Leyra tackles that head on – supporting the customer growth journey beyond service launch, giving providers the tools, data, and ecosystem to make the right calls at every stage of growth.”
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