Future Tech exhibitor PlayBox Technology Innovation Studio is using IBC as a platform to set out its vision for broadcast operations that are defined by orchestration rather than isolated automation.
The company’s show presence is influenced by State of Broadcast Infrastructure 2026, a newly published research report examining the technologies, operational challenges, and market forces that the company believes are transforming broadcast infrastructure worldwide.
The report explores how cloud adoption, software-defined workflows, artificial intelligence, FAST channels, and growing regulatory demands are reshaping the economics of television delivery. Visitors to the PlayBox Technology Innovation Studio stand will be able to discuss the report’s findings with the team and obtain a copy.
A central conclusion of the report is that modern broadcasters no longer operate isolated systems. Instead, it claims that successful operations now depend on coordinating ingest, scheduling, rights management, compliance, playout, and distribution as a single operational ecosystem.
Maya Ash, CEO of PlayBox Technology, said: “As broadcast infrastructures become increasingly software-defined, the challenge is no longer simply delivering content. Broadcasters need complete visibility across increasingly complex operations while retaining full operational control. The industry is moving towards orchestration rather than isolated automation, and that shift will define the next generation of broadcast infrastructure. IBC2026 is where we will show the industry exactly what that future looks like.”
Stand Number: 14.FT1
Company: PlayBox Technology Innovation Studio
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