The UK’s Channel 5 and My5 have relaunched as 5, uniting the broadcaster’s linear and streaming platforms under one brand.
As well as its original drama, factual and kids programming, 5 will feature more content
from parent company Paramount’s brands, including BET, CBS, Comedy Central, MTV Entertainment Studios and Paramount+.
New original series include The Feud starring Jill Halfpenny, Rupert Penry-Jones, Amy Nuttall and Larry Lamb; The Au Pair starring Sir David Suchet; and The Rumour starring Joanne Whalley and Emily Atack. 5 has also secured the UK broadcast rights for the six-part period drama, The Forsytes, starring Francesca Annis.
Fifteen new live channels, curated from Paramount’s shows, are now available on
5’s streaming service.
The free, ad-supported TV (FAST) channels include Police Interceptors, 5 Cops,
Bargain Loving Brits, Dogs Behaving (Very) Badly, The Yorkshire Vet, Geordie Shore, Catfish, Teen Mom, MTV Reality and Milkshake!, with more channels to follow throughout the year.
The launch of 5 is supported by a national marketing campaign – the biggest ever for the broadcaster.
Over the next few months 5 will roll out across all platforms and devices where My5 is currently available, including pay TV (via Sky, Virgin Media, EE TV & TalkTalk), connected TVs (Freely, Freeview Play, Samsung, LG, Fire TV, Roku, Google TV, tvOS), mobile devices (iOS & Android) and channel5.com.
Sarah Rose, President of 5 and UK Regional Lead at Paramount, said: “This is the start of a new and exciting era for 5 as we bring together our linear and streaming services under one clear brand.”
Ben Frow, Chief Content Officer at 5, said: “We have always been led by our audience and bringing Channel 5 and My5 together as 5 reflects our ambition that they can watch or stream whichever way suits them best.”
You are not signed in
Only registered users can comment on this article.
Netflix to expand ad supported plan in Europe
Netflix’s ad supported plan is to expand to nine new European countries next year.
BBC Studios hires Sally Habbershaw as President of Global Distribution
BBC Studios has appointed Sally Habbershaw as President of Global Distribution, responsible for leading the company’s worldwide content sales business.
Arqiva calls for ‘managed’ 2044 digital terrestrial TV switch off
Broadcast infrastructure firm Arqiva has called for the government to switch off digital terrestrial television (DTT) in 2044.
Canal+ CTO Stéphane Baumier appointed Chairman of Irdeto
Stéphane Baumier, Chief Technology Officer at French pay-TV giant Canal+, has been named Chairman of Irdeto, the digital platform cybersecurity company.
/3. BBC.jpg)
BBC heading for avoidable “doom spiral” with constant cuts, says NUJ
The BBC risks becoming trapped in an avoidable “doom spiral,” the National Union of Journalists (NUJ) has warned ahead of a round of cuts expected to be announced next week.
/1. 5Drama.jpg)
