Netflix names IMG as production partner for FIFA Women’s World Cup Brazil 2027

The company will be the exclusive home of the tournament in the US and Canada for both 2027 and 2031 and is set to be the streamer’s most ambitious sports production to date.

IMG will help deliver Netflix’s live coverage of the tournament across all 64 matches, with more than 100 hours of studio programming featuring talent and Netflix-exclusive in-tournament announcers. Coverage will be available in English and Spanish in the US, as well as English and French in Canada.

IMG will also support Netflix's live coverage of the FIFA Women's World Cup Brazil 2027 Final Draw on 11 December 2026.

Adam Kelly, President, IMG, said: “The FIFA Women’s World Cup is one of the fastest-growing events in global sport, showcasing the best football and captivating new audiences worldwide. As Netflix makes its live football debut, we're excited to help bring this tournament – and its extraordinary athletes – to new and existing fans in the US and Canada. Netflix’s scale, discoverability, and storytelling, combined with IMG's best-in-class production expertise, make this a huge moment for football and women’s sport.”

IMG produces content leagues, events, and media platforms, including Major League Soccer, English Football League, WTA Tour, Saudi Pro League, CBS’ UEFA Champions League and Europa League coverage, UFC, DP World Tour, Ryder Cup, Solheim Cup, and The Open Championship. 

Netflix recently revealed that its ad-supported plan will expand to nine new European countries next year. Discover more here.