Thailand-based streaming platform TrueVisions Now has selected Bitmovin’s Observability for video analytics across all supported platforms and devices, from smartphones and tablets to smart TVs and TrueID set-top boxes.
TrueVisions Now brings together over 2,500 programs from Thailand and around the world, with content totalling more than 41,000 hours.
Soothi Na-Ranong, Head of Product and Platform at TrueVisions Group, said: “TrueVisions Now is committed to delivering a premium viewing experience, and to do this, it needs the ability to access real-time insights into how streams are playing. Bitmovin’s Observability was an obvious solution because standard analytics platforms don’t provide the same depth of video-specific analytics. Integration of the solution into our own data warehouse has also been a huge success.”
Ian Baglow, Co-CEO of Bitmovin, added: “Since its launch, TrueVisions Now has worked to continuously expand its offering and reach, and enhance service quality. With Bitmovin’s Observability, TrueVisions Now is able to access deep session-level insights that were previously hidden, alongside advanced error debugging, as well as alerts and monetization telemetry. This is enabling it to identify and resolve issues quickly so it can deliver the highest-quality service to its viewers.”
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
Enghouse Networks partners with INVIDI
Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
Sports content races ahead in SVOD – Gracenote
Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.
Bitmovin wins MUBI deal
Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.
Subtitles usage booms in UK, but many ads still need sound – report
Research from advertising platform XR Extreme Reach has found that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content in the UK, particularly among younger audiences.
