ITV Studios and Fusebox renew deal for role-playing digital game Love Island: The Game

Love Island: The Game was first launched in summer 2018 as a spin-off to the ITV Studios produced reality show and has had over 25 million downloads worldwide. Fusebox specialises in interactive fiction for mobile games.

According to ITV, Love Island: The Game is the number one download and grossing role-playing game in the United States, United Kingdom and Australia, selling up to 80 items of virtual fashion per minute.

The renewed partnership will see the launch of more content throughout each year, providing players with more branching stories and a greater selection of fashion outfits.

Players in the game take on the role of a female character entering the Love Island villa. They can personalise and style their character in different ways and can take their storyline in different directions via choice-based interactions with other characters in the game.

Players can discover additional pathways, exclusive choices and special clothing outfits by paying for in-game monetisation features such as gems.

Steve Watling, SVP Gaming, Global Partnerships, ITV Studios said: “Fusebox Games have been a committed partner and together we have big plans to grow the game’s reach and take narrative storytelling games to the next level, with more storylines tailored to our audiences both in the UK and US. We are also exploring new brand partnerships to offer brand engagement and interest for players whilst growing commercial opportunities for the Love Island mobile game franchise.”

Terry Lee, Head of Studio at Fusebox Games added: “The team here at Fusebox Games are excited to continue our amazing partnership with ITV Studios and the Love Island brand. We’re not a studio to rest on our previous successes and are looking forward to working together with ITV Studios to realise our ambitions for Love Island: The Game.”