The IABM is seeking input from broadcast and media executives around the world for the IBC2019 edition of its widely referenced Buying Trends Report.
By taking part in the survey on which the report is based, respondents will get an exclusive early view of the finished report and be able to benchmark themselves against other organisations, as well as identifying potential new areas of interest for their businesses.
In addition, IABM is donating €10 to Cure Leukemia for every completed survey – in memory of Andy Jones, IABM’s much loved and respected head of training, whose untimely death earlier this year was caused by Leukemia.
The IABM Buying Trends Report, which is compiled from responses from broadcast and media executives from all over the world, has grown over the last few years into the industry’s most authoritative statement on where the industry stands now and where it is heading in the future.
The Report not only looks at what people are buying and what’s driving their decisions and also tracks the financial performance of the sector, as well as tracking the adoption of the full range of new and emerging technologies beginning to be tapped, from AI and IP to cloud, blockchain and UHD.
The last report, based on responses gathered in advance of NAB 2019, showed an industry still largely optimistic (see chart) despite the pressure on traditional advertising models from new media. Pay-TV operators in particular remained bullish about their future revenues outlook despite this pressure.
Changing revenue models were seen to be continuing to influence trends in media technology investment, with the drive for efficiency at the top of the list, driven by the move to multi-platform content delivery. On the technology front, IP and cloud adoption continued to increase as part of this drive for efficiency, and more broadcasters were building more of their solutions in-house – working in close collaboration with media technology vendors.
The IABM Buying Trends Survey: Click here to take part