NewTek is no more. It is now being subsumed under the Vizrt brand, as Vizrt aims to offer a single product portfolio to customers.
Since Vizrt acquired NewTek in 2019, the organisations have focused on their respective broadcast and pro AV markets, largely operating separately under the umbrella of Vizrt Group. But as the broadcast and pro AV markets converge, and the needs of customers change, it now sees no need to maintain two distinct lines.
Michael Hallén, CEO, Vizrt, said: “From transitioning to IP-based infrastructure, monetisation, capturing audience attention, remotely producing content, driving remote collaboration, moving to the cloud, focusing on sustainability, security, and the skill gap – we found our customers across both sides of the portfolio are evolving and often need to do more, with less. Now, Vizrt is a one-stop shop to support it all.”
It has now unified its customer service, support, university, R&D and product teams.
“We have expanded our customer success function, which includes service, and support, to be a 150-person strong, critical branch of our organisation,” added Hallén. Our R&D teams, spanning six global hubs, have over 250 engineers, and our product team has developed and released more than 20 innovations in the past year, with many more in the pipeline.”
NewTek’s NDI technology will remain a standalone brand, supported by Vizrt as a key partner.
Stand Number: 10.A41