Immersive experience company Disguise has received £1.2m in funding from Innovate UK and the EU as part of a larger investment into MAX-R — an alliance of companies dedicated to advancing virtual production, extended reality, virtual reality and metaverse technologies.
The MAX-R alliance — which is made up of Disguise, the BBC, ARRI, Improbable, Brainstorm, Foundry, FilmLight, The University of Hasselt, Universitat Pompeu Fabra, CREW and FilmAkademie Baden-Wurtumberg — has already announced its first developments.
For Disguise, these are primarily focused on streamlining productions so that filmmakers, live events experts, and broadcasters can use immersive technologies with fewer licence requirements and other costs. Disguise said this would open up the creative possibilities for mid-to-low budget productions, helping to make virtual production and extended reality technology available to projects including shorts, ads and corporate presentations.
Disguise’s new MAX-R technology developments include RSConnect which connects live events to metaverse platforms using a new protocol that allows for the transfer of audio, visual media and metadata from Disguise’s Designer into a third-party system.
Other developments include Depth Reprojection which captures more exciting cinematography on a virtual production set by improving depth estimations, and OCIO which defines colour space on a virtual production set, helping integrate shots into visual effects pipelines.
Other tools are Reimaging 2.0 to reduce downtime when configuring media servers and Porta to enhance the level of control available to on-set operators with software that offers more experimental transitions, scheduling and content manipulation options.
“MAX-R will offer exciting new opportunities to broaden the way creators and audiences craft, present and interact with digital realities,” says Disguise Chief Collaboration Officer Abi Bowman. “By offering an array of tools to streamline existing ways of working or facilitate exciting new ones, we’re making sure that the next generation of content creators have the tools they need to make the virtual world look and feel as real as the physical one.”
You are not signed in
Only registered users can comment on this article.
Lords committee calls for “bold” approach to BBC tech funding
The House of Lords Communications and Digital Committee has called on the government to take a “bold, confident, and unapologetic” approach to BBC funding in its upcoming Charter review.
EU unveils plan to restrict social media access for children
The EU has unveiled plans to restrict social media access for under-15s, which includes a full ban on under-13s accessing platforms.
BBC strikes media and tech training deal with Birmingham City University
The BBC and Birmingham City University (BCU) have announced a strategic partnership to give the next generation of media professionals practical skills and industry experience in the creative industries.
Adobe Premiere expands to Android
The Adobe Premiere mobile app is now available on Android, bringing the video editing application to millions more creators around the world for free.
Roku to let US viewers test experimental apps
Roku has launched Roku Labs, which will give US viewers early access to experimental, in-development apps from the connected TV firm’s engineers.
.jpg)


