Immersive experience company Disguise has received £1.2m in funding from Innovate UK and the EU as part of a larger investment into MAX-R — an alliance of companies dedicated to advancing virtual production, extended reality, virtual reality and metaverse technologies.
The MAX-R alliance — which is made up of Disguise, the BBC, ARRI, Improbable, Brainstorm, Foundry, FilmLight, The University of Hasselt, Universitat Pompeu Fabra, CREW and FilmAkademie Baden-Wurtumberg — has already announced its first developments.
For Disguise, these are primarily focused on streamlining productions so that filmmakers, live events experts, and broadcasters can use immersive technologies with fewer licence requirements and other costs. Disguise said this would open up the creative possibilities for mid-to-low budget productions, helping to make virtual production and extended reality technology available to projects including shorts, ads and corporate presentations.
Disguise’s new MAX-R technology developments include RSConnect which connects live events to metaverse platforms using a new protocol that allows for the transfer of audio, visual media and metadata from Disguise’s Designer into a third-party system.
Other developments include Depth Reprojection which captures more exciting cinematography on a virtual production set by improving depth estimations, and OCIO which defines colour space on a virtual production set, helping integrate shots into visual effects pipelines.
Other tools are Reimaging 2.0 to reduce downtime when configuring media servers and Porta to enhance the level of control available to on-set operators with software that offers more experimental transitions, scheduling and content manipulation options.
“MAX-R will offer exciting new opportunities to broaden the way creators and audiences craft, present and interact with digital realities,” says Disguise Chief Collaboration Officer Abi Bowman. “By offering an array of tools to streamline existing ways of working or facilitate exciting new ones, we’re making sure that the next generation of content creators have the tools they need to make the virtual world look and feel as real as the physical one.”
You are not signed in
Only registered users can comment on this article.
WBD urges shareholders to reject Paramount’s hostile bid
The Warner Bros. Discovery (WBD) board has again recommended that the studio’s shareholders reject a hostile takeover offer from Paramount Skydance.
Comcast completes Versant Media spin-off of cable TV assets
US media and telco giant Comcast Corporation has completed the separation of Versant Media Group into a separate public company.
Studios and streamers ramp up video game adaptations
Major studios and streaming platforms are accelerating their push into video game adaptations, with commissions increasing by an average of 30% per year since 2019, according to new research by Ampere Analysis.
Ireland approves Europe’s first unscripted tax credit
The Republic of Ireland has become the first country in Europe to offer a tax incentive for unscripted productions.
Canal+ and WBD expand content partnership
Canal+ and Warner Bros. Discovery have signed a new multi-year and multi-territory agreement to expand their international collaboration.



