Immersive experience company Disguise has received £1.2m in funding from Innovate UK and the EU as part of a larger investment into MAX-R — an alliance of companies dedicated to advancing virtual production, extended reality, virtual reality and metaverse technologies.
The MAX-R alliance — which is made up of Disguise, the BBC, ARRI, Improbable, Brainstorm, Foundry, FilmLight, The University of Hasselt, Universitat Pompeu Fabra, CREW and FilmAkademie Baden-Wurtumberg — has already announced its first developments.
For Disguise, these are primarily focused on streamlining productions so that filmmakers, live events experts, and broadcasters can use immersive technologies with fewer licence requirements and other costs. Disguise said this would open up the creative possibilities for mid-to-low budget productions, helping to make virtual production and extended reality technology available to projects including shorts, ads and corporate presentations.
Disguise’s new MAX-R technology developments include RSConnect which connects live events to metaverse platforms using a new protocol that allows for the transfer of audio, visual media and metadata from Disguise’s Designer into a third-party system.
Other developments include Depth Reprojection which captures more exciting cinematography on a virtual production set by improving depth estimations, and OCIO which defines colour space on a virtual production set, helping integrate shots into visual effects pipelines.
Other tools are Reimaging 2.0 to reduce downtime when configuring media servers and Porta to enhance the level of control available to on-set operators with software that offers more experimental transitions, scheduling and content manipulation options.
“MAX-R will offer exciting new opportunities to broaden the way creators and audiences craft, present and interact with digital realities,” says Disguise Chief Collaboration Officer Abi Bowman. “By offering an array of tools to streamline existing ways of working or facilitate exciting new ones, we’re making sure that the next generation of content creators have the tools they need to make the virtual world look and feel as real as the physical one.”
You are not signed in
Only registered users can comment on this article.
Upcoming webinar: Beating the clock on live piracy dynamics
Join IBC365 and Verimatrix at the Attack Vectors, Scale, and the Race for Real-Time Response webinar on 29 July 2026 to discover the latest techniques propelling preventive, real-time strategies against modern piracy.
24 million watch England's World Cup defeat
A peak audience of 24 million watched as Argentina knocked out England in the World Cup semi-final on Wednesday night (July 15) across BBC One and BBC iPlayer, giving the BBC an 85% share of all TV viewing.
Disney+ expands to 58 languages in localisation push
Disney+ expands to 58 languages in localisation push Streaming platform Disney+ is rolling out support for 17 additional languages, bringing its total to 58 audio languages.
Jeremy Clarkson and BBC’s Matt Brittin join RTS London Convention line-up
The Royal Television Society (RTS) has announced a raft of high-profile speakers for its biennial RTS London Convention 2026, which takes place on September 26.
12 US states to block Paramount’s Warner Bros Discovery deal
The Writers Guild of America and a coalition of US states have both filed major antitrust lawsuits to challenge Paramount Skydance’s planned acquisition of Warner Bros. Discovery (WBD).



