In a virtual IBC Show Keynote yesterday in the Forum, Marco Tempest, Director’s Fellow Alumni, MIT Media Lab, Creative Technologist for NASA Jet Propulsion Laboratory, and Founder of MagicLab.nyc, revealed an impressive new technology with big implications for virtual production and the metaverse.
Using the compact technology, which he has dubbed “the metaverse in a carry-on”, Tempest carried out a live demonstration that combined generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to provide a glimpse into the future of augmented experiences.
Tempest coined the term “techno-magic” to explain the interaction between societal evolution and technology to create new and “impossible” experiences. He explained how this new technology allows users to create new forms of presentations on an epic scale, with visualisations that make them more engaging and immersive.
“The metaverse is already taking shape at a corporate level, and companies are now seeking virtual space in which to share knowledge, experiences and even work,” he told the audience. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of. That accessibility for non-technical people will change our landscape quite a bit.”
You are not signed in
Only registered users can comment on this article.
Thailand’s TrueVisions NOW picks Friend MTS
Thai streaming platform TrueVisions NOW has selected Friend MTS to protect its premium content from piracy attacks.
Argentina’s Personal uses Media Distillery tech for World Cup clips
Personal (the Telecom Argentina services brand) has deployed the Sports Engagement Suite from Media Distillery to support viewing experiences of FIFA World Cup 2026 as well as future tournaments.
3SS adds AI-infused features to 3Ready Hero
3 Screen Solutions (3SS) has announced the launch of 3Ready Hero Search and 3Ready Hero for Editors, two new AI-supported features within 3Ready Hero, the UX Intelligence layer that 3SS embeds across the 3Ready platform.
Camden Film Quarter receives planning approval
Camden Council has approved plans for the Camden Film Quarter – a £1bn regeneration project to transform an industrial site in North London into a film and television studio site, which includes 485 new homes.
SMPTE opens up standards catalogue for free
The Society of Motion Picture and Television Engineers (SMPTE) has made its entire standards catalogue freely available to the global media technology community.


