Sony is acquiring Nevion, a specialist in virtualised media production systems, to enhance its ability to deliver end-to-end IP and cloud-based production systems for broadcasting and other applications.
Sony has been a minority shareholder in Nevion, which is based in Lysaker, Norway, since July 2019 and is now purchasing the remaining shares in the company and making it a subsidiary.
Sony has seen an increasing demand recently in broadcasting and other business areas for remote production technology and remote integration (REMI), as they allow resources such as equipment, facilities and even staff to be shared across locations in real time, resulting in greater efficiency and effectiveness.
The spread of Covid-19 has accelerated this trend, and the need to combine on-premise facility and cloud processing, enabling remote work and resource sharing, has become the basis of business continuity planning for the broadcast and production community.
Since June 2019, Sony has had a strategic partnership with Nevion, and both companies have been collaborating to address those markets. This investment will enable Sony to build a much closer relationship with Nevion and lead to the delivery of more integrated solutions.
“We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes beyond their expectations. Through this investment, we will take the scope of IP-based remote production to the next level as one of our highly focused business fields”, said Mikio Kita, VP of media solutions, Sony Imaging Products & Solutions Inc. “As the Sony Group, we pursue technologies to achieve ‘remote’, ‘reality’ and ‘real-time’ solutions. With Nevion’s acclaimed expertise, we will deliver more integrated and optimal experience for our customers.”
Nevion’s customers include the BBC, TV 2 (Norway), France Télévision, Telenor, Plazamedia, RTRN, ARD ZDF, Pac-12 Networks and BT.