NicoElNino

M&E predictions and analysis: “It's going to be an exciting decade”

Four top media analysts reveal their data-backed assessments of 2025, as well as their predictions for 2026 and beyond.

From unprecedentedly large consolidatory moves to the nebulous implications of YouTube and AI on the M&E industry, these experts scrutinise the factors behind the largest disruptions of 2025 and lay out the best strategies for media organisations to invest in the future.

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IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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