NicoElNino

M&E predictions and analysis: “It's going to be an exciting decade”

Four top media analysts reveal their data-backed assessments of 2025, as well as their predictions for 2026 and beyond.

From unprecedentedly large consolidatory moves to the nebulous implications of YouTube and AI on the M&E industry, these experts scrutinise the factors behind the largest disruptions of 2025 and lay out the best strategies for media organisations to invest in the future.

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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