Pan-African telecoms operator MTN Group and video software provider Synamedia are developing a new streaming platform tailored for mobile and fixed broadband subscribers across Africa. This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent.
The service will use Synamedia’s cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.
Selorm Adadevoh, group chief commercial officer at MTN Group, said: “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, CEO of Synamedia, added: “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
You are not signed in
Only registered users can comment on this article.
Canal+ appoints Chief Data and AI Officer
Anne Laure Tingry has been appointed Chief Data and AI Officer of French pay-TV group Canal+.
Bangkok to host first-ever Eurovision Song Contest Asia in 2026
The Eurovision Song Contest is to launch its first-ever Asia edition, with Bangkok selected as the Host City for its inaugural edition.
Broadcasters call for programmable 5G connectivity
A collection of broadcasters and technology suppliers has called on mobile operators to enable standardised, interoperable, quality on-demand (QoD) network application programming interfaces (APIs) for live 5G broadcasts.
Jonathan Newman becomes UKTV’s Chief Commercial Officer
UKTV has formally appointed Jonathan Newman as Chief Commercial Officer, and David Swetman as Director of Content Partnerships and Sales for the UK and Ireland at UKTV and BBC Studios.
Netflix raises prices as content spending increases
Netflix has raised its prices for customers in the United States, with all subscription tiers rising by at least $1.
.jpg)