Pan-African telecoms operator MTN Group and video software provider Synamedia are developing a new streaming platform tailored for mobile and fixed broadband subscribers across Africa. This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent.
The service will use Synamedia’s cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.
Selorm Adadevoh, group chief commercial officer at MTN Group, said: “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, CEO of Synamedia, added: “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
You are not signed in
Only registered users can comment on this article.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
BBC remains popular but “must take a firmer grip” in crises, says Ofcom
Despite funding pressures and a rapidly changing media landscape, the BBC remains popular with audiences, with 83% of UK adults using its services weekly, according to media regulator Ofcom.
TikTok and YouTube trigger influencer boom among older audiences
Older internet users are fuelling the growth of influencer videos, according to new research from Ampere Analysis, which shows that half of 55- to 64-year-olds now watch influencer content every week.
.jpg)
