Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
The two companies noted that the combined offering enables operators, broadcasters, and publishers to deliver targeted advertising across multiple media types, unlocking monetisation opportunities in IP video inventory.
The integration combines Enghouse Networks’ dynamic ad insertion (DAI) platform with INVIDI’s ad decisioning and monetisation technology, with the aim of enabling scalable targeted advertising across live and on-demand IP services. These capabilities build on an ad insertion foundation originally developed by SeaChange.
Mick McCluskey, Vice President of Product Management at Enghouse Networks, said: “TV advertising is moving quickly toward IP and more targeted models, but success depends on more than just technology. Operators need solutions that are simple to deploy and that actually drive revenue. By combining Enghouse’s proven ad insertion platform with INVIDI’s ad monetisation capabilities, we enable both, making it easier to introduce targeted advertising while unlocking real monetisation.”
Bruce Anderson, Co-CEO and Chief Technology Officer (CTO) of INVIDI Technologies, added: “We are excited to partner with Enghouse Networks to extend advanced addressable advertising deeper into IP video ecosystems. As traditional television continues to evolve, advanced segmentation and addressability will play a critical role in how advertising investments are allocated. This integration opens new markets and revenue opportunities for broadcasters and operators navigating that transition.”
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