Netflix has raised its prices for customers in the United States, with all subscription tiers rising by at least $1.
The streamer has raised the cost of its ad-supported plan to $8.99 a month, up from $7.99, while the standard plan is now $19.99 a month, up from $17.99. Netflix’s premium plan has also risen to $26.99, up from $24.99.
The price rises come as Netflix has been investing heavily in its content, including new ventures into the live events space and into video podcasts.
During its January 2026 earnings report, the company said it expects to spend $20bn on content in 2026, up from $18bn in 2025.
Most major streamers have raised prices in recent years amid an increasing focus on profitability.
The last time Netflix raised prices was in January 2025. Netflix has more than 325 million subscribers worldwide.
The price hikes come a month after Netflix abandoned its deal to buy Warner Bros.’s studios and streaming business, declining to counter the Paramount Skydance bid for WBD in its entirety at $31/share.
“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members, we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” Netflix said in a statement to Variety.
Netflix and Sony Pictures Entertainment (SPE) recently agreed on a first-of-its-kind global streaming deal for SPE movies. Discover more here.
.jpg)
EU Sovereign AI: Collaboration crucial to AI and cloud success
Collaboration and innovation are crucial ingredients for establishing a sovereign cloud and AI ecosystem within Europe to reduce dependency on US hyperscalers, concluded an SMPTE panel at IBC2026.
Comcast and Paramount Skydance weigh future of SkyShowtime platform
Comcast and Paramount Skydance are reportedly considering winding down their SkyShowtime joint venture.
Disney+ launches curated Playlists feature
Disney+ is introducing Playlists, a feature that brings together themed collections of episodes and movies that play continuously.
Apple expands Apple TV to 170 markets
Apple is rolling out is Apple TV streaming platform into 59 additional countries, taking the service’s global footprint to 170 markets.
Canal+ and LaLiga strike anti-piracy agreement
France’s pay-TV group Canal+ and Spanish football league LaLiga have signed a strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa, and Haiti.
.jpg)
.jpg)
.jpg)