Roku passes 100 million streaming households

Households use Roku via its streaming player, a first-party Roku-made TV, or Roku TV models built by its global hardware partners.

Roku defines streaming households as the number of distinct user accounts streaming on the Roku platform in a given 30-day period.

The company said it achieved the 10 million households mark this month.

Roku also stated that its streaming devices are used by more than half of all US broadband households, and that growth is continuing across key international markets, including Mexico, Canada, Brazil, the UK, and Latin America.

In total, Roku’s OS-powered TVs and streaming devices are available in more than 15 countries worldwide.

For many, the Roku Home Screen increasingly serves as the first thing viewers see when they turn on their television, becoming the starting point for how audiences discover and watch TV.

“Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television,” said Anthony Wood, Founder and CEO of Roku. “We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences.”

At IBC2025, leading executives from Roku, Rakuten TV, and Streaming Made Easy shared their expert summations that user experience and partnerships must remain at the centre of broadcast success. During the session, Tom Price Director of Content Distribution at Roku, said: “The job is about making it easy for the user to find all their content”. Discover more here.