DataScouting, which develops and designs intelligent software solutions for media monitoring, has unveiled its MediaScouting suite to cover ‘360° media monitoring’, minimising the time and effort needed to search and find actionable information in broadcast, online, social and print media.
Using text analytics and automatic classification, speech and optical character recognition, advertisement, logo detection and facial recognition, the MediaScouting Suite is a versatile platform developed to provide holistic solutions for media monitors, broadcasters, media agencies, governments and organisations. It is built for cloud, but it can also be installed on-premises. With a modular software design, DataScouting claims it is ideal for companies or organisations that want to work remotely, have multi-location offices, and want to maintain effective cross-organisation.
The MediaScouting suite is a turnkey solution that spans recording and archiving of TV/radio and IP audio-visual streams. It crawls information in online and social media and imports scanned or native-digital print media (newspapers and magazines) to the automatic enrichment of streams, including all the necessary user interfaces for locating content of interest, clipping, reviewing interfaces, and reporting.