Immersive experience company Disguise has received £1.2m in funding from Innovate UK and the EU as part of a larger investment into MAX-R — an alliance of companies dedicated to advancing virtual production, extended reality, virtual reality and metaverse technologies.
The MAX-R alliance — which is made up of Disguise, the BBC, ARRI, Improbable, Brainstorm, Foundry, FilmLight, The University of Hasselt, Universitat Pompeu Fabra, CREW and FilmAkademie Baden-Wurtumberg — has already announced its first developments.
For Disguise, these are primarily focused on streamlining productions so that filmmakers, live events experts, and broadcasters can use immersive technologies with fewer licence requirements and other costs. Disguise said this would open up the creative possibilities for mid-to-low budget productions, helping to make virtual production and extended reality technology available to projects including shorts, ads and corporate presentations.
Disguise’s new MAX-R technology developments include RSConnect which connects live events to metaverse platforms using a new protocol that allows for the transfer of audio, visual media and metadata from Disguise’s Designer into a third-party system.
Other developments include Depth Reprojection which captures more exciting cinematography on a virtual production set by improving depth estimations, and OCIO which defines colour space on a virtual production set, helping integrate shots into visual effects pipelines.
Other tools are Reimaging 2.0 to reduce downtime when configuring media servers and Porta to enhance the level of control available to on-set operators with software that offers more experimental transitions, scheduling and content manipulation options.
“MAX-R will offer exciting new opportunities to broaden the way creators and audiences craft, present and interact with digital realities,” says Disguise Chief Collaboration Officer Abi Bowman. “By offering an array of tools to streamline existing ways of working or facilitate exciting new ones, we’re making sure that the next generation of content creators have the tools they need to make the virtual world look and feel as real as the physical one.”
You are not signed in
Only registered users can comment on this article.
Spain’s LaLiga teams with Fastly to target streaming piracy
LaLiga is collaborating with San Francisco-based edge cloud platform provider Fastly to develop technical solutions to address illegal streaming of live sports, with a special focus on the Spanish league’s football matches.
Women's elite sports revenues to reach $3bn in 2026
Global revenues in women’s elite sports will reach at least $3bn (£2.2bn) for the first time in 2026, according to new research by consultancy Deloitte.
SVOD market entering a ‘more disciplined phase’ – report
Global SVOD subscriptions have reached 2.2 billion worldwide and are on track to achieve 2.6 billion by 2030, according to Futuresource Consulting.
Gen Alpha leads shift to AI-powered TV recommendations
Gen Alpha is leading a shift towards AI-powered recommendations for TV viewing options, according to new research by Gracenote, the content intelligence business unit of Nielsen.
UK competition authority to investigate Paramount-WBD merger
The UK’s Competition and Markets Authority (CMA) is expected to launch an inquiry into Paramount Skydance's planned $110bn acquisition of Warner Bros Discovery this month.



