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Paul Rolland, Technical Director at Witbe

Controlling data usage with strong streaming vital for video service providers and mobile network operators

Streaming video is everywhere today – from subscription services packed with movies and TV episodes to social media, work memes, and clips shared with friends and family. This poses a problem for mobile network operators, whose networks were not originally built to handle the bandwidth level that streaming video requires, as well as video service providers, who are seeing their streams throttled by networks unable to keep up with the data required, leading to unhappy viewers.

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Operative collaborates with Salesforce

Advertising management technology specialist Operative has announced a new collaboration with Salesforce on an integrated offering for Salesforce Media Cloud customers and their advertising sales businesses.

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Can connected TVs save the pay-TV operator?

When hearing about the significant growth of the connected TV (CTV) market, the prevailing conclusion is that it benefits streaming services. According to Statista, 88% of U.S. households have at least one CTV device. They also reported that nearly 74% of UK households own a smart TV and the share of German households with a smart TV was 96% in 2023. The rise in the popularity of streaming services is attributed to consumers wanting to easily access streaming services, hastening the demise of traditional pay-TV services.

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Marshall unveils two new PTZ cameras

Marshall used IBC to introduce two new PTZ cameras that it feels will be best sellers. Indeed, the new CV620-B12 (a complete revamp of its existing CV620) is already ensured of hundreds of sales as it has been built to meet the needs of a global customer.

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Hajeer: We decided to implement generative AI to take our product to the next phase. (L-R): Jay Hajeer, CEO; Neeraj Bansal, CFO

Smooth sailing for ioMoVo with GenAI

Digital asset management specialist ioMoVo was a first-time participant at IBC this year and it used the show to illustrate how it is making use of generative AI tools to enable more efficient asset management.

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