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ITV Launches Linear Addressable TV Ad Offer

ITV has started offering linear addressable advertising across its ITV2, ITV3, ITV4 and ITVBe networks in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households.

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Netflix Names Elizabeth Stone as CTO

Netflix has appointed Elizabeth Stone as Chief Technology Officer as part of reshuffle of several of senior executives in its advertising, technology and product divisions.

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