Apple is reportedly exploring the launch of an ad tier for its streaming service Apple TV+, according to reports.
The Daily Telegraph reported that Apple has held talks with the UK’s TV ratings body Barb to discuss potential options for tracking advertising for Apple TV+.
Apple already monitors the time viewers spend watching Apple TV+ content, the Telegraph noted, but the tech giant would need to add more “data collection techniques” for advertisers.
The company is said to be considering a cheaper tier than its standard £8.99 per month Apple TV+ subscription, or could even introduce ads to existing subscribers.
If so, it would follow in the footsteps of the likes of Netflix, Amazon, Disney and Warner Bros Discovery by offering a cheaper package price for subscriptions with adverts included.
Netflix will launch its Basic with Adverts tier in the UK on November 3 this year. Basic with Adverts will cost £4.99 a month in the UK and will give users the opportunity to watch all of Netflix’s content, only with adverts.
The ‘Basic with Adverts’ tier is available in countries including the US, and now accounts for 45% of all new signups where it’s available.
You are not signed in
Only registered users can comment on this article.
.jpg)
Sky launches ‘Your Multiview’ tech for sports viewers
Sky has launched ‘Your Multiview’, allowing customers to watch up to four live Sky Sports events simultaneously on one screen.
.jpg)
ScreenSkills names Sinéad Rocks as CEO
ScreenSkills has appointed Sinéad Rocks as its new Chief Executive Officer.
.jpg)
BFI unveils film academy hubs to train 16- to 25-year-olds
The British Film Institute’s (BFI) skills programme for young people aged 16-25, BFI Film Academy, has unveiled 12 hubs around the UK to help underrepresented young people to access local screen industry training and careers support.
Salon enables productions to book Europe’s heritage sites
Salon is opening its booking platform for cultural and heritage venues to the media production sector.
.jpg)
footagen.ai unveils an AI-native film workflow
Finnish film and creative production company Frame Rate Oy has unveiled footagen.ai, an AI-native film workflow designed to take productions from screenplay to controlled, edit-ready shots and clips without handing creative decisions to an AI system.
.jpg)
