AWS puts agentic AI to work
Agentic AI is a central theme for Amazon Web Services (AWS) at IBC this year as partners hosted on its stand focus on how autonomous AI systems can achieve specific goals.

Agentic AI is a central theme for Amazon Web Services (AWS) at IBC this year as partners hosted on its stand focus on how autonomous AI systems can achieve specific goals.
Ultra HD encoding platform X-Caliber is being debuted on the Evertz stand in Hall 2.
John Cardani-Trollinger, SP Solution Technologist of Cisco, gave a talk on the Future Tech Stage at IBC2025 on the security challenges providers encounter in an AI-driven world, breaking down complex concepts into straightforward insights.
On Friday at IBC2025’s Future Tech Stage, Chris Blandy (AWS), Rick Champagne and Septi Motamedi (NVIDIA), and Ruth Buscombe (Formula 1) discussed how F1’s new streaming service, F1 TV Premium, was created.
On IBC2025’s Future Tech Stage, Florian Gallier, Strategic Partnerships Manager at Mo-Sys, presented a session that revealed how broadcasters, producers, and content creators could lead a new wave of authentic and immersive storytelling through technology.
New features and workflow innovations for Adobe’s video tools, Premiere Pro, After Effects and Frame.io, are being unveiled at IBC, as well as Premiere for iPhone.
At IBC2025, Sagi Reuven, Chief Revenue Officer at Deepdub, and Doug Karlovits, General Manager at Verbit, gave a presentation on the Future Tech Stage about an intelligent voice solution that is setting a new standard for speed, scale, and quality in the accessibility and localisation of global content delivery.
Reporter Gillian Kelly takes us behind the scenes of IBC’s newest addition – Future Tech in Hall 14 – as we chart the evolution of media tech, from TV’s origins a century ago to the latest PoCs designed to solve the M&E industry’s biggest pain points. From a light aircraft designed to bring private 5G connectivity for covering the most remote sporting events, to AI applications for sports coaching and development, Future Tech at IBC2025 has it all.
At IBC2025, Shani Mandel Laufer, VP of Strategy and Business Development at Lightricks, explored the future of AI for enhancing creative workflows, with particular focus on video production.
At IBC2025’s Future Tech Stage, Muki Kulhan led a discussion on the strategies for successfully integrating AI tools into media production workflows. Kulhan was joined by Felope Correia de Silva Bittencourt, Entertainment Technology Manager of GLOBO, Jouni Frilander, Innovation Lead at YLE, Roberto Iacoviello, Lead Research Engineer at the RAI and Yaara Marchiano, Cool Hunter and AI Integration Expert.