Muki Kulhan was joined by Jon Roberts (ITN), Justin Grayston (Google Cloud), Jan De Wever (Cuez) and Morag McIntosh (BBC) to discuss the integration of AI agent assistants in live production environments. The speakers highlighted the challenges and innovative solutions developed by a collaborative team of broadcasters, studios, and technology vendors.
Sarah Chase (Freelance) was joined by Fran Burnham (Base), Lewis Smithingtham (Monks) and Mirok Nedelijkovic (Suitest) to explore how cloud technology and AI are revolutionising media workflows, enhancing productivity, and driving digital transformation.
At IBC2025, one key Future Tech panel delved into the cutting-edge solutions powering smarter monetisation strategies in an increasingly complex and fast-moving media ecosystem. The line-up included: Allan McLennan, Executive Member of IET Media Technical Network and Chief Executive at PADEM Media Group; Jeremy Howell, Vice President iof Strategic Accounts at RightsLine; Jesse Schenk, CEO of Showfer Media; Kanchan Ray of CTO of Nagarro; and Neal Michie, VP of Product Management at PACE Anti Piracy.
Stan Moote led the discussion on strategies for engaging the next generation of viewers through personalised and interactive user experiences, leveraging AI tools while addressing privacy concerns. He was joined by Pedro Centierio (Magycal), Ross Tanner (Magnifi), Serge Tatarchenko (Noisypeak) and Tony Huidor (Matchpoint).
IBC’s Mark Smith held a discussion on the importance of stamping content to authenticate provenance with Henrik Cox (OpenOrigins), Judy Parnall (BBC), Mohamed Badr Taddist (EBU) and Tim Forrest (ITN).
Fremantle’s Jens Richter and ProSiebenSat’s Thomas Gruber discuss the ongoing battle for audience attention and the opportunities and challenges surrounding AI.
At IBC’s Future Tech Stage, Shani Mandel Laufer, Vice President (VP) Strategy and Business Development at Lightricks, explored how partnerships and new approaches to model design can open the door to more tailored, production-ready workflows.
At IBC2025, Rachel Kelley, Principal Business Development Manager of Global M&E at AWS, and Tim Bock, Head of Production Innovation at Prime Video, took part in a Future Tech stage session, which investigated how AWS is revolutionising traditional television production and post-production workflows by eliminating the need for conventional control rooms and OB vans.
Accelerator Lead Keran Boyd was joined by Alex Giladi (Comcast), John Ellerton (BT Media & Broadcast), Michael Loftus (RTE) and Piers O’Hanlon (BBC) for a session exploring the development and implementation of ultra-low latency live streaming at scale. There was a focus on the technological advancements and industry collaborations designed to enhance viewing experiences.
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