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Michael Kaplan, Director of Sales Strategy and Partnerships at NVIDIA, moderated a session addressing the real-world challenges media organisations face when deploying AI at scale on IBC2025’s Future Tech Stage. The panel also included: Christophe Ponsart, Applied AI Practice Co-Lead at Qvest; Greg Shiff, Principal Solutions Architect, Media and Entertainment at Dell Technologies; and Lewis Smithingham, EVP of Strategic Industries (Media, Entertainment, Gaming and Sports) at Monks.

During the IBC2025 Future Tech Stage presentation “Beyond the Cloud: How Microsoft is Powering the Next Era of Media”, Lindsay Berg, Global Industry Marketing at Microsoft, was joined by Lydia Smyers, Vice President of Telco, Media, Gaming (TMG) US at Microsoft, and Silvia Candiani, Vice President of Telco, Media, Gaming at Microsoft. The executives engaged in a dynamic conversation on how AI, data, and cloud innovation are enabling storytelling, streamlining operations, and transforming audience experiences.

​​​​​​​At IBC2025’s Future Tech Stage, Albert Lai, Global Director of Google Cloud M&E, led a discussion on a selection of key areas of AI, including the technical infrastructure limitations, skills gaps, and the transformation of traditional business models. Lai was joined by: Anil Jain, Managing Director of Consumer Industries at Google Cloud; Damian Cronan, Chief Digital Information Officer (CDIO) of ABC; and Frank Rippl, Global Head of TV Product at Vodafone.

Drone-enabled shot tracing has given fans instant understanding of a golf ball's flight path, speed and direction.

At IBC2025 in Amsterdam, leading natural history programme-maker Jeff Wilson, senior creative partner, Silverback Films, explained some of the technical challenges he faced in making the BBC's Parenthood.

During the Content Everywhere session “Next Gen Streaming Infrastructure: How the Cloud is Coming of Age” at the IBC2025 Conference, key industry players observed that broadcasters are becoming increasingly confident and reliant on the cloud.

Hendrik Albrecht and Melys Edwards share how inspired they were following this session.

The winners of the IBC Innovation Awards were revealed at a ceremony at the Amsterdam RAI yesterday evening. Awards were presented across five categories in innovation and social impact, alongside honourees for IBC2025’s International Honour for Excellence (IHFE), Best Technical Paper, an IBC2025 Special Award and Accelerator of the Year. 

Filmmakers are going to extreme lengths to capture extraordinary footage of animals in the wild.

With broadcast infrastructures becoming increasingly distributed, 2wcom’s nettwark aims to provide a centralised approach to manage, configure and remote-control devices.