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At IBC2025, one key Future Tech panel delved into the cutting-edge solutions powering smarter monetisation strategies in an increasingly complex and fast-moving media ecosystem. The line-up included: Allan McLennan, Executive Member of IET Media Technical Network and Chief Executive at PADEM Media Group; Jeremy Howell, Vice President iof Strategic Accounts at RightsLine; Jesse Schenk, CEO of Showfer Media; Kanchan Ray of CTO of Nagarro; and Neal Michie, VP of Product Management at PACE Anti Piracy.

Stan Moote led the discussion on strategies for engaging the next generation of viewers through personalised and interactive user experiences, leveraging AI tools while addressing privacy concerns. He was joined by Pedro Centierio (Magycal), Ross Tanner (Magnifi), Serge Tatarchenko (Noisypeak) and Tony Huidor (Matchpoint).

IBC’s Mark Smith held a discussion on the importance of stamping content to authenticate provenance with Henrik Cox (OpenOrigins), Judy Parnall (BBC), Mohamed Badr Taddist (EBU) and Tim Forrest (ITN).

Fremantle’s Jens Richter and ProSiebenSat’s Thomas Gruber discuss the ongoing battle for audience attention and the opportunities and challenges surrounding AI.

At IBC’s Future Tech Stage, Shani Mandel Laufer, Vice President (VP) Strategy and Business Development at Lightricks, explored how partnerships and new approaches to model design can open the door to more tailored, production-ready workflows.

At IBC2025, Rachel Kelley, Principal Business Development Manager of Global M&E at AWS, and Tim Bock, Head of Production Innovation at Prime Video, took part in a Future Tech stage session, which investigated how AWS is revolutionising traditional television production and post-production workflows by eliminating the need for conventional control rooms and OB vans.

Accelerator Lead Keran Boyd was joined by Alex Giladi (Comcast), John Ellerton (BT Media & Broadcast), Michael Loftus (RTE) and Piers O’Hanlon (BBC) for a session exploring the development and implementation of ultra-low latency live streaming at scale. There was a focus on the technological advancements and industry collaborations designed to enhance viewing experiences.

On Saturday on IBC2025’s Future Tech stage, Tim Cutting (Gracenote) led the discussion on the potential for AI-powered entertainment experiences to enhance user engagement. He was joined by Ryan Moore (Gracenote), Chem Assayag (Orange), Chris Van Der Linden (Liberty Global) and Tyler Bell (Gracenote).

Michael Kaplan, Director of Sales Strategy and Partnerships at NVIDIA, moderated a session addressing the real-world challenges media organisations face when deploying AI at scale on IBC2025’s Future Tech Stage. The panel also included: Christophe Ponsart, Applied AI Practice Co-Lead at Qvest; Greg Shiff, Principal Solutions Architect, Media and Entertainment at Dell Technologies; and Lewis Smithingham, EVP of Strategic Industries (Media, Entertainment, Gaming and Sports) at Monks.