Netflix has confirmed it is pushing into video podcasting.
The streaming giant has agreed a partnership that will bring sports, culture, lifestyle, and true crime video podcasts from Spotify Studios and The Ringer to Netflix.
Netflix said the move would complement its existing programming and unlock new audiences and wider distribution for the shows.
Audiences will be able to watch select Spotify Studios and The Ringer video podcasts on Netflix starting in early 2026 in the US, with more markets to follow.
The 16 shows in the deal are produced by Spotify Studios and The Ringer. They include sports themed podcasts such as The Bill Simmons Podcast, The Zach Lowe Show and The McShay Show, as well two popular true crime podcasts, Conspiracy Theories and Serial Killers.
Lauren Smith, Netflix VP of Content Licensing and Programming Strategy, said: “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences.”
“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, VP and Head of Podcasts at Spotify. “Together with Netflix, we’re expanding discovery, helping creators reach new audiences, and giving fans around the world the chance to experience the stories they love and uncover favourites they never expected. This offers more choice to creators and unlocks a completely new distribution opportunity.”
Operative partners with GraySwan
Operative has partnered with GraySwan to integrate AI-based observability and data visualisation directly into its advertising operating system (AOS) and Staq platforms.
3SS partners with Škoda on in-car entertainment
3 Screen Solutions (3SS) has unveiled a strategic partnership with Škoda in the field of in-car entertainment and announced the launch of Škoda Play as an in-car entertainment hub.
Live TV viewing is still ‘substantial’, says Barb
Live viewing remains a substantial part of watching television, even for younger audiences, according to a new report from UK audience measurement organisation Barb.
Rai sports boss resigns after Winter Olympic commentary errors
Paolo Petrecca, Director of Rai Sport at Italian state broadcaster Rai, has resigned after a series of commentary errors during the Milano-Cortina Olympics opening ceremony.
BBC names Directors of Entertainment and Factual
The BBC has restructured its unscripted commissioning department, naming Ed Havard as Director of Entertainment and Fiona Campbell as Director of Factual.
