Streaming service Apple TV+ is to be rebranded as Apple TV.
News of the rebrand was announced this week in an Apple press release about F1: The Movie making its streaming debut on the platform on December 12.
A single line near the end of the press release states: "Apple TV+ is now simply Apple TV, with a vibrant new identity."
At the time of writing, further details on the new identity or its look have yet to be released by Apple.
On its F1 press release, Apple referred to its streaming platform under its new moniker, saying: “Apple Original Films announced today that ‘F1 The Movie’, the highest-grossing sports film of all time starring Brad Pitt and hailing from director Joseph Kosinski, will make its global streaming debut on Apple TV on Friday, December 12, following its record-breaking theatrical run.”
F1 comes to Apple TV after taking more than $629m at the global box office.
Apple already offers a set-top box hardware under the Apple TV name while also offering the Apple TV app across various platforms as a hub for Apple TV+ and other content.
It was not immediately clear when the new identity would go into effect.
Eurovision set for first-ever live tour
The Eurovision Song Contest has announced a live tour to mark its 70th birthday, which will travel across Europe this summer.
Freely doubles weekly viewership over festive period
Everyone TV has revealed that its live and on-demand streaming platform, Freely, surpassed one million weekly users across the Christmas week in the UK.
Disney+ pushes into short-form vertical video space
Disney is to offer short-form, vertical video content on its Disney+ streaming service in the US later in 2026.
FIFA strikes preferred platform deal with TikTok ahead of World Cup
FIFA has agreed a first-of-its-kind preferred platform agreement with TikTok ahead of this year’s World Cup.
Global content investment to hit $255bn in 2026
Global content investment will reach $255bn in 2026, rising a modest 2% year-on-year, according to new forecasts from Ampere Analysis.
.jpg)
