Apple TV+ set for rebrand

News of the rebrand was announced this week in an Apple press release about F1: The Movie making its streaming debut on the platform on December 12. 

A single line near the end of the press release states: "‌Apple TV‌+ is now simply ‌Apple TV‌, with a vibrant new identity."  

At the time of writing, further details on the new identity or its look have yet to be released by Apple. 

On its F1 press release, Apple referred to its streaming platform under its new moniker, saying: “Apple Original Films announced today that  ‘F1 The Movie’, the highest-grossing sports film of all time starring Brad Pitt and hailing from director Joseph Kosinski, will make its global streaming debut on Apple TV on Friday, December 12, following its record-breaking theatrical run.”  

F1 comes to Apple TV after taking more than $629m at the global box office. 

Apple already offers a set-top box hardware under the ‌Apple TV‌ name while also offering the ‌Apple TV‌ app across various platforms as a hub for ‌Apple TV‌+ and other content.  

It was not immediately clear when the new identity would go into effect.