AVOD revenues for TV series and movies will reach $70 billion in 2027, up from $33 billion in 2021, according to a study by Digital TV Research
The report predicts that 13 of the 138 countries covered will generate more than $1 billion in 2027, up from only five countries in 2021.
The US is currently the biggest AVOD market, home to platforms with ad supported offers such as Pluto, Roku, Tubi and Amazon Freevee (formerly IMDb TV).
The US AVOD market is projected to grow by $19 billion to $31 billion by 2027 – remaining the largest country by far.
Simon Murray, principal analyst at Digital TV Research, said: “The US has the world’s most sophisticated advertising industry by some distance, plus AVOD choice is greater in the US than anywhere else. The US will account for 46% of the global total by 2027, up from 39% in 2021.”
Second-placed China slumped in 2020 due to its economic downturn. It will take until 2024 for China to better its 2019 total. In 2021, the Chinese government clamped down on fan-based culture, which resulted in far fewer reality shows from the OTT platforms – and less viewer demand.
You are not signed in
Only registered users can comment on this article.
.jpg)
EBU unveils nominees for Technology and Innovation Awards 2026
The European Broadcasting Union (EBU) has unveiled the nominees for its annual EBU Technology and Innovation (T&I) Awards 2026.
Comcast to invest more than £6bn in Universal theme park in UK
Comcast NBCUniversal has committed to invest over £5bn in its planned theme park in the UK during its expected five years of construction, with a further £1bn planned over its first 10 years.
.jpg)
Lumine Group to acquire Synamedia’s video network business
Lumine Group has agreed to acquire the video network business from Synamedia.
UK police seize £1.2m of kit after shutting illegal streaming centre
UK police have seized more than £1.2m worth of equipment after shutting down a large illicit streaming data centre.
RTL closes Sky Deutschland acquisition
RTL Group has closed its acquisition of Sky Deutschland.
