Gracenote report shows further rise in SVOD programming

The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5%, from February to May according to a new Gracenote Data Hub release, which tracks quarterly content trends.

The report said Netflix significantly outpaced all tracked services in total catalogue growth during Q2, increasing available content by 18.2%. The next biggest relative gains were posted by Apple TV+ (3.7%), Amazon Prime Video (3.2%), Disney+ (1.6%) and Paramount+ (1%). Currently, Netflix offers 20.1% of the TV shows, movies and sports programs available on major streaming services, up from 17.9% in the previous quarter.

At the program level, the five top SVOD services grew sports content by 7.8% in Q2. This was almost 2 times the rate of movie expansion and nearly one percentage point more than the rate of TV expansion. Currently, Amazon Prime Video, Disney+ and Netflix are the leading sports players in Gracenote’s analysis, serving as home to 92% of available streaming sports programming. In terms of other content types, TV programs were up 6.9% across all tracked services while movies were up 4%.

Bill Michels, chief product officer at Gracenote, said: “In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift. Regardless of programme type or any other attribute, effective content discovery helps streamers connect viewers to the entertainment they’ll enjoy most and get the most value out of each of the assets in their catalogues.”