Global FAST viewing grew 55% in 2026, Amagi reports

The report draws on data from approximately 6,500 FAST channel deliveries distributed via Amagi Thunderstorm, the company’s server-side ad insertion (SSAI) platform, covering the period 1 April 2026 to 15 June 2026, compared to the same period in 2025.

Across the channels tracked in this edition, global hours of viewing (HOV) reportedly grew 55% year-over-year, while ad impressions increased by 53%. The US and Canada remained the largest monetisation market, accounting for 54% of global HOV and 74% of global ad impressions. According to the report, Latin America (LATAM) recorded the strongest regional growth, with HOV up 190% and ad impressions up 124%.

Entertainment remained the leading global genre, contributing 41% of classified HOV and 40% of ad impressions. News accounted for 27% of HOV but delivered 33% of ad impressions, making it one of the strongest monetising genres. Kids emerged as the highest-growth genre globally, with HOV up 191% and ad impressions up 118% year-over-year.

Commenting on the report findings, Srinivasan KA, Co-Founder and President of Global Business at Amagi, said: "FAST has earned its place at the centre of the modern media stack. What this report makes clear is that the next competitive edge isn’t reach; it’s operational precision. Metadata is where discovery, ad revenue, and audience intelligence converge, and the industry is only beginning to close the gap between what it knows and what it acts on."

The Amagi Airtime Report is a quarterly publication covering FAST channel trends, ad market insights, and media operations analysis.

The full report is available here.