MediaKind has announced that MK.IO, its self-serve cloud video streaming platform, has surpassed 500 active customers worldwide within two years of launch.
It said the milestone reflects how video streaming is expanding beyond traditional media, with adjacent sectors now prioritising simplicity and speed. Available via both Amazon Web Services (AWS) and Microsoft Azure, MK.IO enables organisations to launch and scale secure live and on-demand video services via intuitive APIs or a web-based UI.
Launched in 2023, MK.IO customers include public sector organisations such as the UK Courts, educational institutions such as the Royal Schools of Music and PESI, retail broadcasters like Japan’s GSTV, wellness platforms including Yoga Download, and critical response agencies such as CalFire.
The platform is also said to be gaining traction in the media and entertainment space, with adopters like Rakuten and the Table Tennis Federation using MK.IO to deliver video at scale through a unified self-serve interface.
Allen Broome, CEO of MediaKind, said: “We’ve built MK.IO to bring professional-grade streaming capabilities to any organisation—no matter the size or industry. Surpassing 500 customers is a major milestone and reflects how more sectors are now relying on video as a critical communication channel. We’re excited to keep innovating in ways that make streaming simpler, smarter, and more accessible.”
Looking ahead, MK.IO plans to expand its capabilities with AI-powered content tagging, automated translation tools, and simplified multiview workflows. The platform is available via AWS Marketplace and Azure Marketplace.
 (1).jpg)
Sociate AI targets the relevance gap in AI-generated advertising
Sociate AI is set to launch a campaign generation platform and demonstrate it at IBC2026, promising to turn emerging audience trends into relevant, ready-to-run campaigns in minutes.
.jpg)
Dutch broadcaster Avrotros pulls out of Eurovision 2027
Dutch broadcaster Avrotros has pulled out of next year's Eurovision Song Contest in protest at Israel's participation amid the war in Gaza.
.jpg)
DAZN renews Serie A rights in UK and Ireland
Sports streamer DAZN has renewed its Serie A rights in the United Kingdom and Ireland for the 2026-27 season.
.jpg)
European and North African broadcasters sign on for Mediterranean Games
A total of 14 broadcasters across 13 countries have teamed up to bring the Mediterranean Games Taranto 2026 to audiences across Europe and North Africa.
.jpg)
Top streamers rein in subscription price rises amid cost-of-living crunch
Netflix, Amazon, and Disney+ have started to rein in subscription price increases as consumers reach limits of willingness to pay, according to research from Ampere Analysis.
