MediaKind has announced that MK.IO, its self-serve cloud video streaming platform, has surpassed 500 active customers worldwide within two years of launch.
It said the milestone reflects how video streaming is expanding beyond traditional media, with adjacent sectors now prioritising simplicity and speed. Available via both Amazon Web Services (AWS) and Microsoft Azure, MK.IO enables organisations to launch and scale secure live and on-demand video services via intuitive APIs or a web-based UI.
Launched in 2023, MK.IO customers include public sector organisations such as the UK Courts, educational institutions such as the Royal Schools of Music and PESI, retail broadcasters like Japan’s GSTV, wellness platforms including Yoga Download, and critical response agencies such as CalFire.
The platform is also said to be gaining traction in the media and entertainment space, with adopters like Rakuten and the Table Tennis Federation using MK.IO to deliver video at scale through a unified self-serve interface.
Allen Broome, CEO of MediaKind, said: “We’ve built MK.IO to bring professional-grade streaming capabilities to any organisation—no matter the size or industry. Surpassing 500 customers is a major milestone and reflects how more sectors are now relying on video as a critical communication channel. We’re excited to keep innovating in ways that make streaming simpler, smarter, and more accessible.”
Looking ahead, MK.IO plans to expand its capabilities with AI-powered content tagging, automated translation tools, and simplified multiview workflows. The platform is available via AWS Marketplace and Azure Marketplace.
.jpg)
ITN Productions restructures top team to grow international and digital business
ITN Productions has made a series of senior promotions designed to boost international and digital growth, with a focus on the US and new markets.
HBO Max partners with RTL+ for German launch
HBO Max has signed a distribution deal with leading German streamer RTL+ ahead of its launch in Germany on January 13.
WBD urges shareholders to reject Paramount’s hostile bid
The Warner Bros. Discovery (WBD) board has again recommended that the studio’s shareholders reject a hostile takeover offer from Paramount Skydance.
Comcast completes Versant Media spin-off of cable TV assets
US media and telco giant Comcast Corporation has completed the separation of Versant Media Group into a separate public company.
Studios and streamers ramp up video game adaptations
Major studios and streaming platforms are accelerating their push into video game adaptations, with commissions increasing by an average of 30% per year since 2019, according to new research by Ampere Analysis.
