Around five billion people, or 84% of the potential global audiences, followed the Olympic Games Paris 2024, according to research conducted on behalf of the International Olympic Committee (IOC).
The IOC said digital platforms in particular drove up attention. There were an estimated 412 billion engagements from 270 million posts on social media platforms, a 290% increase compared to the previous edition of the Games.
.jpg)
Some 70% of the global audience watched on both television and digital platforms.
There was also a 25% increase in the amount of coverage watched, with 28.7 billion hours of footage viewed around the world on media rights-holders (MRH) platforms.
This meant every viewer watched on average nine hours of coverage, a 20% increase on the previous Games.
In the home market of France, 95% of the potential audience watched an average of 24 hours of coverage of the Olympic Games.
The IOC’s own digital platforms and social handles generated 16.7 billion engagements, a 174% increase on the previous edition of the Games.
A report outlining the figures was presented to the IOC’s Executive Board at a meeting held in Lausanne this month.
IOC President Thomas Bach said: “Paris 2024 demonstrated the unprecedented global appeal of the Olympic Games. Working with our Media Rights-Holder partners, more coverage was made available and watched than ever, in particular on digital and social media platforms. Engagement on social media platforms went through the roof, with a 290% increase on the previous edition of the Games. Audiences are following and interacting with the Olympic Games like never before.”
You are not signed in
Only registered users can comment on this article.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
BBC remains popular but “must take a firmer grip” in crises, says Ofcom
Despite funding pressures and a rapidly changing media landscape, the BBC remains popular with audiences, with 83% of UK adults using its services weekly, according to media regulator Ofcom.
TikTok and YouTube trigger influencer boom among older audiences
Older internet users are fuelling the growth of influencer videos, according to new research from Ampere Analysis, which shows that half of 55- to 64-year-olds now watch influencer content every week.
