Three services - Netflix, Prime Video and Disney+ - account for 85% of viewing time on subscription video-on-demand (SVOD) platforms in Europe, according to a new report from the European Audiovisual Observatory (EAO).
Titled ‘SVOD Usage in the European Union’, the report also found that European works accounted for 30% of viewing time on SVOD services. This comprised 21% for EU content, 9% for UK works and 1% for other European content.
The EAO report also said the figures vary significantly in different countries. In Spain, Italy and Poland, more viewing is dedicated to European content, while in Sweden and Denmark, viewing is more geared towards US works.
The report concluded that US works are systematically overconsumed and European works underconsumed on SVOD services.
US works represented 61.2% of total hours watched. The report also noted the “modest weight of consumption” of works from other regions of the world, with international works accounting for 8.2%.
Among European works, national content is overconsumed in seven out of the nine countries of the sample, whereas EU non-national content is underconsumed in all countries.
This report is based on SVOD viewing time data provided by Goldmedia’s VOD-Ratings in nine EU countries (Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Spain, and Sweden) from September 2022 to September 2023.
You are not signed in
Only registered users can comment on this article.
LiveU completes acquisition of Actus Digital
IP-video specialist LiveU has closed the acquisition of compliance, quality assurance, and AI tech business Actus Digital, enhancing its recording, monitoring and AI capabilities.
Andy Beale appointed Director of Technology at Premier League
Former BT Sport Chief Engineer Andy Beale is joining the Premier League as Director of Technology.
BBC Studios unveils unscripted restructuring and international focus
BBC Studios Productions CEO Zai Bennett has announced a number of changes in the company’s factual and entertainment genres and its international division.
.jpg)
BT nears sale of TNT Sports stake to Warner Bros Discovery - report
BT is reportedly in advanced talks to sell its 50% stake in TNT Sports to joint venture partner Warner Bros Discovery, according to a report in The Financial Times.
.jpg)
Cinesite launches generative AI unit TechX
VFX giant Cinesite has launched TechX, an internal technology exploration unit to research and develop applications of generative AI for the content creation industry.
