Three services - Netflix, Prime Video and Disney+ - account for 85% of viewing time on subscription video-on-demand (SVOD) platforms in Europe, according to a new report from the European Audiovisual Observatory (EAO).
Titled ‘SVOD Usage in the European Union’, the report also found that European works accounted for 30% of viewing time on SVOD services. This comprised 21% for EU content, 9% for UK works and 1% for other European content.
The EAO report also said the figures vary significantly in different countries. In Spain, Italy and Poland, more viewing is dedicated to European content, while in Sweden and Denmark, viewing is more geared towards US works.
The report concluded that US works are systematically overconsumed and European works underconsumed on SVOD services.
US works represented 61.2% of total hours watched. The report also noted the “modest weight of consumption” of works from other regions of the world, with international works accounting for 8.2%.
Among European works, national content is overconsumed in seven out of the nine countries of the sample, whereas EU non-national content is underconsumed in all countries.
This report is based on SVOD viewing time data provided by Goldmedia’s VOD-Ratings in nine EU countries (Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Spain, and Sweden) from September 2022 to September 2023.
You are not signed in
Only registered users can comment on this article.
.jpg)
iWedia launches Teatro Factory
Connected TV software provider iWedia has launched Teatro Factory, described as an operator-facing software factory offering designed to help telecom and pay TV operators create, validate, deploy, operate, optimise, and evolve digital TV devices at scale.
.jpg)
Mediaproxy updates LogServer
Software provider Mediaproxy is introducing the latest version of its LogServer analysis and logging platform, which it says now offers greater levels of intelligence and efficiency for live broadcast through AI and the new Monwall Web interactive multiviewer.
.jpg)
Mainstreaming joins OpenMOQ consortium
MainStreaming has joined the OpenMOQ Software Consortium, an industry initiative developing open-source software to implement the IETF’s Media over QUIC (MOQ) and QUIC standards.
.jpg)
Gracenote teams up with Tubi Media
Gracenote, the content intelligence business unit of Nielsen, and Tubi Media Group, a division of Fox Corporation, have announced a new agreement under which Gracenote will provide advanced content discovery and advertising capabilities on Tubi Media Group properties, including Tubi and Fox One.
.jpg)
LTN expands live event support
LTN has announced expanded capabilities for its live event master control offering, which it says provides sports broadcasters, leagues, rights holders, and content owners with a more flexible and scalable approach to managing live event distribution.
.jpg)
