Walt Disney is increasing the price of its streaming platforms in the United States, including its flagship Disney+ service.
From October 21, the ad-supported Disney+ plan will increase by $2 to $11.99 per month. The ad-free premium tier will rise by $3 to $18.99 a month. Annual premium subscriptions will jump $30 to $189.99.
Bundled packages combining Disney+ with Hulu and ESPN+ will also see price hikes, according to the company's website.
It is the fourth year in a row that the Disney+ subscription prices have increased. The service launched in 2019 at $6.99 per month.
Other streaming services, including Netflix and Peacock, have announced price hikes this year. It comes as streaming services look to bolster profits after years of investment to attract subscribers.
Somewhat controversially, Disney raised the cost of its flagship streamer on the same day that it brought back Jimmy Kimmel Live! following the late-night talk show’s controversial temporary suspension.
The US studio had pulled Comedian and Host Kimmel from ABC “indefinitely” last week after he made remarks following the death of conservative activist Charlie Kirk, sparking a backlash from President Donald Trump.
The Walt Disney Company recently appointed Tony Chambers to run its EMEA business as part of a restructure of its entertainment operations in the region. Discover more here.
BBC appoints Rhodri Talfan Davies as Interim Director General
The BBC Board has confirmed that Rhodri Talfan Davies will act as Interim Director-General, after Director-General Tim Davie officially stands down on 2 April 2026. In doing so, the organisation has revealed that the process to appoint a new Director-General is underway.
Sky unveils plans for major redevelopment of Livingston campus
Sky has confirmed plans for a major investment in an expanded Scottish office in Livingston, having submitted a full planning application.
Christian Vesper steps down as Fremantle’s global drama and film CEO
Christian Vesper is to step down from his position as CEO of Global Drama and Film at production and distribution group Fremantle.
WPP launches single global production platform
Ad agency group WPP has launched a single production brand, WPP Production, to house its global production capabilities and teams.
Base FX opens London studio
Base FX, one of Asia's leading visual effects and animation studios, has opened a London studio as part of a strategic expansion into the European market.
.jpg)
