Bitcentral splits in two

As part of this transaction, the company’s production and playout business, which serves broadcasters across the US and Mexico, will continue to operate as Bitcentral, a standalone company under Banyan Software’s ownership. The remaining business will operate as ViewNexa.

Bitcentral will encompass broadcast news production, playout, and workflow technology that broadcasters depend on every day. Meanwhile, ViewNexa will focus on helping media companies grow, distribute, and monetise digital audiences across streaming and connected platforms.

Sam Peterson (pictured), previously Bitcentral’s Chief Operating Officer, has become CEO of Bitcentral. Meanwhile, Sam Kamel will continue as CEO, working with the ViewNexa leadership team, led by Scott Alexander, who will be General Manager of ViewNexa.

Peterson said: “With Banyan Software as a long-term partner, we are well positioned to invest in next-generation broadcast workflow capabilities, including cloud-based operations and emerging AI-driven tools that will shape the future of news production. Our customers will continue working with the same people, the same trusted products, and the same commitment to service they expect from Bitcentral. We play a central role in the daily operations of more than 40 leading news organisations across more than 1,600 newsrooms, and we are just getting started.”