Adobe Max London took place next to The O2, formerly known as The Millenium Dome

AI meets moodboards: Adobe debuts next-gen Firefly tools

Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.

Adobe MAX London saw the launch of the Firefly browser-based app, what Adobe describes as an ‘all-in-one home for AI-assisted content ideation, creation and production’. It showed off an enhanced ‘Ultra’ version of Firefly Image Model 4 and the GE version of its Firefly Video Model – but also announced it is giving...

Latest Feature
IBC2026: What to look out for on Day 4

IBC2026: What to look out for on Day 4

As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: