Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.
Adobe MAX London saw the launch of the Firefly browser-based app, what Adobe describes as an ‘all-in-one home for AI-assisted content ideation, creation and production’. It showed off an enhanced ‘Ultra’ version of Firefly Image Model 4 and the GE version of its Firefly Video Model – but also announced it is giving...
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YouTube’s Marc Heufelder: Moving to the front of the pack
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IBC2026: What to look out for on Day 1
From 11 to 14 September 2026, IBC2026 will open its doors to the international media and entertainment industry.
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Innovation Awards: Stories behind Content Everywhere finalists
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