As brands become media companies, success depends on creating authentic, entertaining content that earns attention and reaches the right audiences
As brands become media companies, success depends on creating authentic, entertaining content that earns attention and reaches the right audiences. 

Banijay’s Adam Kaczmarski: “Brand is the enabler of the entertainment”

IBC2026 speaker Adam Kaczmarski, Creative Producer, Electric Robin, explains why successful branded entertainment must put audiences before products, measure emotional engagement, and give creative partners room to tell compelling stories. 

Latest Interview
Film Editor Ant Boys in conversation with Carolyn Giardina, Journalist

Ant Boys on The Invite and AI's promise

ACE Eddie-winning and BAFTA-nominated film editor Ant Boys, whose work includes The Great and Veep, discussed his latest film, the comedy/drama The Invite, and shared his views on the potential of AI in film editing, during a conversation at the IBC Conference yesterday, presented by American Cinema Editors.

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