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As he prepares to take the IBC2026 Conference stage, Gau Narayanan, Managing Director, Europe at Virtue EU, explains why brands must create compelling, clearly attributable, and widely distributed entertainment if they want to compete for fragmented audiences.
The boundary between advertising and entertainment is becoming increasingly difficult to define. Brands are producing documentaries, films, creator-led series, and other forms of intellectual property that audiences actively choose to watch and may even pay to experience.
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EBU’s Alan Fagan: “Eurovision Sport isn’t simply another streaming platform”
The Managing Director of the EBU’s first direct-to-consumer platform tells David Davies about two years of market growth and technological progress, recent excursions into AI, and the broader EBU sports ecosystem.
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BAFTA Albert’s Matt Scarff: “If I had to name one challenge, it would be time”
For 15 years, BAFTA Albert has worked alongside the UK's screen industry, helping transform the power of storytelling into meaningful climate action, both behind the camera and on screen.
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SVT’s Dennis Buhr: “‘Software-defined’ isn’t just about replacing hardware”
Dennis Buhr, Head, Digital Transformation, Production Technology, Workflow, SVT, explores how the team developed a software-defined live production platform for the Olympics.
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Ant Boys on The Invite and AI's promise
ACE Eddie-winning and BAFTA-nominated film editor Ant Boys, whose work includes The Great and Veep, discussed his latest film, the comedy/drama The Invite, and shared his views on the potential of AI in film editing, during a conversation at the IBC Conference yesterday, presented by American Cinema Editors.
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Toby Scales: Building trust in an AI world
In preparation for his IBC2026 conference session, Toby Scales, CISO Media, Entertainment, Chairperson, Google Cloud, reveals what’s next for authenticity, provenance challenges, and AI.
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