Denmark’s JFM teams with Wowza for live local sports

JFM wanted to attract and retain subscribers, particularly younger audiences, by offering live coverage of regional sports such as football, ice hockey, handball, and basketball. It partnered with Sportway and Flowplayer, and is deploying AI-powered cameras across hundreds of venues. The setup captures and streams games automatically, eliminating the need for large production crews and enabling cost-effective scalability.  

According to Wowza, a key enabler here has been Flowplayer’s “fixed live source” technology, which uses persistent stream keys per venue, designed to simplify orchestration and reduce the risk of human error. 

Silas Bang, development editor at JFM, said: “With other players, every match generates a new stream key, and you have to send it to whoever is handling the stream that day. That’s fine if you’re doing five events a month. But we’re doing 4,000 a year across dozens of teams and venues. There’s no way we could keep up without this fixed source setup. It’s not just convenient, it’s the only reason this model works at scale.” 

Svante Holmdahl, product lead at Wowza, added: “JFM is proof you can do big things with a lean setup. Using our fixed live source tech, they’re streaming thousands of games across hundreds of venues with no new keys, no endless setup, just pure focus on getting local sports to fans. That’s the kind of forward-thinking application we love to support.”