With the advent of OTT services came a whole new frontier for the monetisation of content. The Covid pandemic then saw a spike in consumer demand for OTT services and accelerated the technologies that underpin a broadcaster’s ability to reach audiences with targeted advertising. In this panel, experts discuss the very latest advances in monetisation technologies, looking at the reality of what it takes for a broadcaster to serve regionalised and personalised content to global audiences encompassing millions of concurrent viewers.
Stephen Stewart, Member of the IET Media Executive | Vice Chair RTS Technology Centre - IET Media | Royal Television Society
James Grant, VP, Head of Partnerships & Strategy, Advanced TV - Equativ
Andy Wilson, VP of Product, M2A Live - M2A Media
Tom Dvorak, Co-founder & CCO - XroadMedia
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